Qualitative research is focused on results that do not involve numbers. Its purpose is to observe and analyze how people react and think to the research topic and why they react and feel the way that they do. The purpose of this type of research is to gain results that show details about the problem and question at hand. Qualitative research usually answers questions about a broad idea or thought, and considers many details and possibilities. These results are usually gathered by using questionnaires, interviews, and focus groups. Qualitative evidence has conclusions that are based on a gathering of thoughts and ideas and can often present answers that are considered opinionated, and can be interpreted differently by different groups. This type of data offers results that deal with human emotions and thoughts. Although qualitative research does not use numerical data its results are very useful and can offer solid solutions and results.
Quantitative research has an end result of numerical data that can give results in a numerical report. The research that is gathered in this type of research is measurable and is easier to compare to similar numerical results. The results contain numerical explanations for the questions that are being researched. Quantitative research is usually focused on direct details or