Qualitative And Quantative Research

Topics: Scientific method, Qualitative research, Quantitative research Pages: 3 (328 words) Published: April 16, 2015

University College of the Caribbean
School of Business & Management
Department of English Language

Individual Assignment

Presented in partial fulfilment for the requirements of the course: RSH405 Introduction to Research

Mr. Marcus Mullings

Daveena Swearing

March 2015

Quantitative research is superior to Qualitative research. How far do you agree with this and why? According to the Cambridge Dictionary, Research is defined as a detailed study of a subject, especially in order to discover(new) information or reach a (new) understanding. Research is built on epistemology-how you know what you know. I strongly agree with the statement. Quantitative Research relates to the mathematical principle of randomisation. This means that participants in a study are given equal chance of selection. It is primarily based on explanatory research and deals with explaining phenomena by collecting numerical data that are analyzed through use of mathematical based methods, in particular statistics. It is unbiased and deals with precise measuring. However Qualitative Research is collecting, analyzing and interpreting data by observing what people do and say. It is primarily based on exploratory research. It deals with in-depth interviews and focus groups where small numbers of people are interviewed in-depth and are asked to respond to general questions that the interviewer or group moderator probes and explores their responses to identify and define people’s perceptions, opinions and feelings about the topic or idea being discussed and to determine the degree of agreement that exists in the group. Quantitative research is superior to qualitative research as it is the most useful research in the terms of reliability and validity. Quantitative research is objective while qualitative is subjective. In conclusion quantitative research refers to counts and measures...
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