QRT2 E-Business Task 1
QRT E-Business Task 1
A.1 Viability of Product or Service Envy Beauty Supply and Salon is a full service beauty salon that was founded in 2010 by Suzy Smith. They are located in downtown Barstow, CA in the heart of the city. The salon offers a full line of high end services to their clients. Hair, nails, skin care and massage therapy are among the services they provide. They also carry an array of higher end beauty supply lines available for purchase in store. When the salon first opened, she was able to establish a large clientele. Lately, though, she has been experiencing a slow, but steady decline in patronage to her salon. This is due in part to a competitor opening just down the street from her and also due to the current recession. Envy Beauty Supply and Salon has a very viable service as well as product lines for sale. Every girl wants to feel pretty and pampered and this business specifically caters to that. However, they do not have any online presence and have done very little in the way of advertising. They have mostly relied on word of mouth to advertise their business. This has worked fairly decent in the past, but Suzy feels that now is the time to start investing a little more in marketing her salon. Suzy has consulted a friend who does web marketing and has decided it is time to create a website for her store.
By having a web presence, it will give her an advantage over her competition in that none of them have websites of their own at this time. It makes sense to Suzy to expand her business in this way, as the potential to gain more clientele is far more reaching. Suzy feels that it makes sense to go online because she has realized that in order to stay competitive in the marketplace, big or small; you need to keep up with the ever changing landscape of electronic communication and advertising.
There are several advantages to going online. For starters, it will enable clients to schedule appointments for services via the
A.1 Viability of Product or Service Envy Beauty Supply and Salon is a full service beauty salon that was founded in 2010 by Suzy Smith. They are located in downtown Barstow, CA in the heart of the city. The salon offers a full line of high end services to their clients. Hair, nails, skin care and massage therapy are among the services they provide. They also carry an array of higher end beauty supply lines available for purchase in store. When the salon first opened, she was able to establish a large clientele. Lately, though, she has been experiencing a slow, but steady decline in patronage to her salon. This is due in part to a competitor opening just down the street from her and also due to the current recession. Envy Beauty Supply and Salon has a very viable service as well as product lines for sale. Every girl wants to feel pretty and pampered and this business specifically caters to that. However, they do not have any online presence and have done very little in the way of advertising. They have mostly relied on word of mouth to advertise their business. This has worked fairly decent in the past, but Suzy feels that now is the time to start investing a little more in marketing her salon. Suzy has consulted a friend who does web marketing and has decided it is time to create a website for her store.
By having a web presence, it will give her an advantage over her competition in that none of them have websites of their own at this time. It makes sense to Suzy to expand her business in this way, as the potential to gain more clientele is far more reaching. Suzy feels that it makes sense to go online because she has realized that in order to stay competitive in the marketplace, big or small; you need to keep up with the ever changing landscape of electronic communication and advertising.
There are several advantages to going online. For starters, it will enable clients to schedule appointments for services via the