Running Head: Business Research Method
Business Research Method:
Selecting Right Types of Survey for Different Scenario
Course Name, Semester No, Class Level
January 31, 2010
A survey of the residents of a new subdivision on why they happened to select that area in which to live. You also wish to secure some information about what they like and do not like about life in the subdivision. Telephone survey is supposed to be the best method for retrieving the information about the personal likes and dislikes of the residents in the selected area. As residents are scattered over the area which is hard to cover if personal interview process is chosen. Telephone survey provides the access to the entire resident from one location which can also reduce the transportation and administration cost. It is cost-effective in getting the response of participants in minimum time. If interviewers are highly skilled in relating to the respondents, they can get maximum responses. They can choose the timing of call in definite period during the day when there are chances of residents being in the home is high. It can also help in reaching them without the trouble of phone being ringing without any response. Refusal rate of contact can be overcome with frequent calls which can enhance the probability of sample to reach the conclusion about population in accurate way. Personal biases of personal interview survey are also reduced as there are no visible interaction between the caller and respondent where the body language, actions at the time of interview or other factors of place can raise bias. Still distracting noise in the background can affect the quality of survey where message is not passed properly to the recipients.
A poll of students at Metro University on their preferences among three candidates who are running for president of the student government. Self-administered survey is the most appropriate method for...
References: Cooper, D.R. & Schindler, P.S. (2006). Business Research Methods (9th Ed.). Boston: McGraw-Hill/Irwin.
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