Alassane Tall, James Rudolph Michael, Nakib Chowdhury,
Terry Knight, and Varsha Vasconcelos
QNT/561
August 23rd, 2013
Kenneth Le Cour
Introduction Team A provides a research plan for BlackBerry Limited (BBRY) to determine the cause for decline in revenue. Reevaluation of the research questions are addressed, resulting in increased opportunity for concise and earnest data responses from respondents relating to BBRY’s products. The population and samples for the research are identified, describing the type of respondents who will be selected and how he or she will be accessed. The data collection process is presented, in addition to a depiction of the survey format and basic content to be assembled. The distribution of the survey is identified as well as the collection process. Each aforementioned item will contribute to the compilation of a survey to obtain data for insight regarding the decline in revenue, providing data for potential redirection in BBRY’s strategic planning.
Revised Research Questions Based on feedback and updates from previous week, the research questions will need to be geared towards customer usage and decision making when in the market looking for new phone. Research questions will then further identify the issues RIM is facing and is …show more content…
On the other hand, people of the younger age groups seek more entertaining features such as camera, or other apps. We feel that comparing these groups are important because they differ significantly in the amount of importance they potentially place on smartphones due to the difference of its features, and for these reasons, they’ll indicate the fall of revenue for Blackberry phones and