QlikView 11 for Developers
Develop Business Intelligence applications with QlikView 11
Miguel García Barry Harmsen
professional expertise distilled
P U B L I S H I N G
BIRMINGHAM - MUMBAI
QlikView 11 for Developers
Copyright © 2012 Packt Publishing
All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews. Every effort has been made in the preparation of this book to ensure the accuracy of the information presented. However, the information contained in this book is sold without warranty, either express or implied. Neither the authors, nor Packt Publishing, and its dealers and distributors will be held liable for any damages caused or alleged to be caused directly or indirectly by this book. Packt Publishing has endeavored to provide trademark information about all of the companies and products mentioned in this book by the appropriate use of capitals. However, Packt Publishing cannot guarantee the accuracy of this information.
First published: November 2012
Production Reference: 1161112
Published by Packt Publishing Ltd. Livery Place 35 Livery Street Birmingham B3 2PB, UK. ISBN 978-1-84968-606-8 www.packtpub.com
Cover Image by Barry Harmsen (email@example.com)
Authors Miguel García Barry Harmsen Reviewers Ralf Becher Steve Dark Stephen Redmond Indexers Acquisition Editors Rashmi Phadnis Joanne Fitzpatrick Lead Technical Editor Ankita Shashi Technical Editor Nitee Shetty Copy Editors Aditya Nair Alfida Paiva Monica Ajmera Mehta Rekha Nair Tejal Soni Graphics Aditi Gajjar Production Coordinator Nilesh R. Mohite Cover Work Nilesh R. Mohite Project Coordinators Sai Gamare Anugya Khurana Proofreaders Joel Johnson Bob Phillips
At QlikTech we often describe ourselves as "an American company with a Swedish soul". We celebrate our roots in the delightful and urbane university town of Lund in southern Sweden; indeed, the development teams who built QlikView are still mostly based there. We power our business from our headquarters and major offices in Philadelphia, Boston, and San Mateo. Nevertheless, we have more than a Swedish soul and a US business; in fact the QlikView community of customers, partners, and consultants is truly international. To understand that scope, you need only look at the authors of this excellent new book. Barry Harmsen is well known in the Netherlands as an independent Business Intelligence consultant. He is undoubtedly a star of the QlikTech community. Miguel García, from Mexico, has worked globally consulting on QlikView. The sheer range of experience that Barry and Miguel bring to this book is one of its most valuable qualities. Their examples are carefully thought out, and very thorough; but they also take time to explain the business background to their thinking. At QlikTech we often say that QlikView is not so much a tool for Business Intelligence as it is a platform for Business Discovery. This is not just a marketing term: we do not want only something different to say. In fact, every day we see customers making discoveries—finding new information and insights—with QlikView. A traditional BI report simply tells you what you already know and is packaged and formatted to keep that knowledge up-to-date and share it easily. A typical dashboard enables you to track key indicators and, with some good design, also "drill down" to understand the details or trends underlying those indicators. But Business Discovery does this and more. Business Discovery enables users to formulate new questions and explore the answers and implications with very few restrictions. From the very first chapter, Barry and Miguel show you exactly how this happens. Here, they introduce the associative model that makes QlikView so powerful, along with the clues in...
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