Qantas Understanding Organisations
Understanding organisations – Case Analysis
MMM262
Matthew Acciarito
Contents:
Introduction - 3
Modernist Analysis – 4
Environment - 4
Social structure - 5
Technology - 5
Culture - 6
Problem Statement - 7
Solutions – 7/8
Symbolic – Interpretive Critique - 9
Post Modern Critique - 10
Conclusion - 11
Reference List - 12
Introduction
Qantas is the world’s second oldest airline, founded in the Queensland outback in 1920. The organisation has dominated the Australian aviation industry to now be the largest domestic and international airline, employing approximately 37,500 people within 44 different countries becoming one of Australia’s strongest brands. This report will analyse the company through the three alternative perspectives creating a contemporary perception of how Qantas as an organisation may be viewed. A modernist analysis of Qantas is completed, this shall review various features being; environment, social structure, technology and culture. A symbolic-interpretive analysis is compiled and this shall take the aspects discussed within the modernist analysis providing an evocative angle of perception. A postmodern critique is developed looking at the organisation through the modern day paradigm. Thus through these alternative analysis’s we shall conclude to make recommendations that shall improve Qantas as an organisation.
Modernist Analysis
Within organisational theory, the modernist perception believes that organisations are real entities operating in a real world being systems driven by the norms of rationality, efficiency and effectiveness for stated purposes (Hatch, MJ and Cunliffe, AL 2006). Analysing Qantas through this paradigm we shall learn the reasons behind the success and how this is achieved, how the environment, social structure, technology and culture works to achieve success and also create problems within Qantas. Qantas holds three main strategic
MMM262
Matthew Acciarito
Contents:
Introduction - 3
Modernist Analysis – 4
Environment - 4
Social structure - 5
Technology - 5
Culture - 6
Problem Statement - 7
Solutions – 7/8
Symbolic – Interpretive Critique - 9
Post Modern Critique - 10
Conclusion - 11
Reference List - 12
Introduction
Qantas is the world’s second oldest airline, founded in the Queensland outback in 1920. The organisation has dominated the Australian aviation industry to now be the largest domestic and international airline, employing approximately 37,500 people within 44 different countries becoming one of Australia’s strongest brands. This report will analyse the company through the three alternative perspectives creating a contemporary perception of how Qantas as an organisation may be viewed. A modernist analysis of Qantas is completed, this shall review various features being; environment, social structure, technology and culture. A symbolic-interpretive analysis is compiled and this shall take the aspects discussed within the modernist analysis providing an evocative angle of perception. A postmodern critique is developed looking at the organisation through the modern day paradigm. Thus through these alternative analysis’s we shall conclude to make recommendations that shall improve Qantas as an organisation.
Modernist Analysis
Within organisational theory, the modernist perception believes that organisations are real entities operating in a real world being systems driven by the norms of rationality, efficiency and effectiveness for stated purposes (Hatch, MJ and Cunliffe, AL 2006). Analysing Qantas through this paradigm we shall learn the reasons behind the success and how this is achieved, how the environment, social structure, technology and culture works to achieve success and also create problems within Qantas. Qantas holds three main strategic
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