Planning and Strategy Formulation
Planning and strategy formulation are critical for an organisation to set up goals and accomplish it. It is crucial in order to perform better in market and environment better than its competitors. This section will include Qantas’ aim and main goal, vision, mission, and values, and current actions.
Aim and Main goal
Qantas’ aim is to meet the highest standards of safety, service, citizenship, and environment responsibility. The CEO of Qantas, Allen Joice, states that Qantas Groups continually renews its fleet, creating low operating cost, fuel efficiency, and releasing new planes to improve passengers’ comfort. The goal of Qantas is to deliver great place to work, provide training and development for their people and harness their passion. Qantas used Cost Leadership Strategy to responds the changing market conditions by creating Jetstar, the lower fare airline. Cost Leadership Strategy is an effort of organisations to operate more efficient to minimise the cost.
Vision, Mission, and Values
The vision of Qantas is to operate each airline the best in their class, the world’s best premium airline, Qantas, and the world’s best low fares carriers, Jestars. This organisation is focused on safety first, right aircraft right routes, customer service excellence, operational efficiency, and two strong complementary brands. The Qantas’ short-term mission is improving environmental performances such as reduction of fuel, water, electricity, and waste, and the new technology, Next Generation Check-in, that involve Operational Plan. Operational Plan is a short-term objective in order to progress the goals. It is include: - Production plan ( involves machine, tech, and methods
- Financial plan ( money required
- Facilities plan ( facilities and work layout
- Marketing plan ( requirement selling and distribution
- Human Resource plan ( recruitment, selection and placement of people/...
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