Qantas Market Analysis

Table of Contents

Introduction: Error! Bookmark not defined. Background 2 Business description Error! Bookmark not defined. Vision 2
Swot Analysis........................................................................................................................... Strength.......................................................................................................................... Weakness....................................................................................................................... Opportunity...................................................................................................................... Threat.............................................................................................................................
Porter’s Five Forces Error! Bookmark not defined. Threat of New Entrant Error! Bookmark not defined. Power of Suppliers: Error! Bookmark not defined. Power of consumer Error! Bookmark not defined. Product Substitutes Error! Bookmark not defined. Industry Competition Error! Bookmark not defined. Recommendations Error! Bookmark not defined. Reference Error! Bookmark not defined.

INTRODUCTION
Our purpose in this case study is to research the Swot analysis and Porter’s five forces that impacts Qantas, its stakeholders and strategies in the domestic market.
We will look at strength weakness of the Qantas and then also external threats ad opportunities that can affect the company. Then we would look at Porter’s five forces which are the competitors, suppliers, consumers, product substitutes and new entrant. (Fleisher, C. and Bensoussan, B., 2007).
To undertake the case study, primary/qualitative (Qantas Web site) and secondary/quantitative (Internet journals, reports and news) data was collected.
BACKGROUND
Qantas was formed by Paul