PVR (Media & Entertainment) “Scripting Entertainment Success Story ”
Date : 3rd October, 2012 Recommended Price : 204
Company Profile: Priya Village Roadshow (PVR) Cinemas is one of the largest cinema chains in India. The company, which began as a joint venture agreement between Priya Exhibitors Private Limited and Village Roadshow Limited in 1995 with 60:40 ratio, began its commercial operations in June 1997 with the launch of PVR Anupam in Saket, India's first multiplex. By introducing the multiplex concept in India, PVR Cinemas brought in a whole new paradigm shift to the cinema viewing experience: high class seating, state-of-the-art screens and audio-visual systems. PVR today stands at 197 screens in 44 cinemas in 13 states and 27 cities across India.
* The Indian film industry is projected to grow at a CAGR of 10.1 % to touch INR 150 Billion in 2016. The industry expects domestic theatrical revenues to continue dominating the overall pie. Despite representing less than 15 % of the total screens in India, multiplex screens account for 50% of the Indian theatrical revenues. * The industry is expected to double the multiplex screens over the next five years taking the total tally to over 2,200 screens in 2016. * According to a research conducted by PVR, the discretionary spend especially on entertainment has increased. The SPH (Sales per Head) in terms of concession revenue, like popcorn, Pepsi and other products has increased by 16-18 percent from last year. Investment Arguments: Opportunities for PVR to be a blockbuster: * Demographic Scenario supports the long term fundamentals: Due to favorable demographics (75% of the country’s population is below the age of 35) and economic conditions in India, coupled with consumers willing to spend more on a variety of leisure and entertainment services, the filmed entertainment business is set to grow in the years to come.
* Under Screened Market: When compared to global benchmarks such as USA, UK, France, Spain, India is a significantly under screened. Mumbai and Bangalore have a higher number of screens per million at 23 and 21 respectively, while cities such as Hyderabad and Chennai have only about 8, indicating a huge opportunity.
* Emergence of 3D films: 3D films are slowly gaining prominence both in Hindi and Hollywood films released in India. 3D technology comes at a price but allows multiplexes to marginally increase the ticket prices and provide a differentiated experience to the viewer. Moreover, this viewing experience cannot be readily replicated on the television and internet.
Portfolio Position: Aggressive
BSE CODE: 532689
NSE CODE: PVR
Market Cap (Rs. Cr.): 122233
Face Value: 10.00
Dividend (%): 20
Dividend Yield (%): 2.75
52 Week (H/L): 227.50/108.25
PVR – Comparative Analysis
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Management comments, expectation and strategy:
* Footfalls & Occupancy: Due to favorable demographics (75% of the country’s population is below the age of 35) and economic conditions in India, coupled with consumers willing to spend more on a variety of leisure and entertainment services, the filmed entertainment business is set to grow in the years to come. Till date, PVR's occupancy rate has grown from 30 per cent in 2010/11 to 33 per cent in 2011/12 and 39 per cent so far this year. PVR day occupancy figures are 23-25% higher than Q2 of last year. The management has suggested that Q2FY13 is comparable to Q2FY12 where occupancy rate has increased to 39% and management is expecting a strong...
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