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Republic Act No. 7394
THE CONSUMER ACT OF THE PHILIPPINES
Be it enacted by the Senate and House of Representatives of the Philippines in Congress assembled:
ARTICLE 1. Short Title - This act shall be known as the "Consumer Act of the Philippines".
ARTICLE 2. Declaration of Basic Policy -It is the policy of the State to protect the interest of the consumer, promote his general welfare and to establish standards of conduct for business and industry.
Towards this end, the State shall implement measures to achieve the following objectives: * protection against hazards to health and safety; * protection against deceptive, unfair and unconscionable sales acts and practices; * provision of information and education to facilitate sound choice and the proper exercise of rights by the consumer; * provision of adequate rights and means of redress; and * involvement of consumer representatives in the formulation of social and economic policies.
ARTICLE 3. Construction - The best interest of the consumer shall be considered in the interpretation and implementation of the provisions of this Act, including its implementing rules and regulations.
ARTICLE 4. Definition of Terms - For purposes of this Act, the term: * "Advertisement" means the prepared and through any form of mass medium, subsequently applied, disseminated or circulated advertising matter. * "Advertising" means the business of conceptualizing, presenting or making available to the public, through any form of mass media, fact, data or information about the attributes, features, quality or availability of consumer products, services or credit. * "Advertising agency or Agent" means a service organization or enterprise creating, conducting, producing, implementing or giving counsel on promotional campaigns or program through any medium for and in behalf of any advertiser. * "Advertiser" means the client of the advertising agency or the sponsor of the Advertisement

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