Punk Fashion and Line
What does the brand mean in today’s market?
How has it evolved over time?
What is the target market(s) for the brand? Has that changed from the past?
How is the competition positioned?
What celebrities endorse your brand? Why are they a good fit? To what target market do they connect?
What other famous characters could be connected to your brand? Explain why.
What about the competition? What kind of endorsers do they use?
Naoto Hirooka, born in 1977, graduated from Bunka Design College and entered S-Inc in 1999. In 2000, he debuted his original brand “h.Naoto”, which featured punk sensibilities and design styles. The brand has since expanded to include a huge ranvge of other subbrands that encompass a variety of styles, including visual kei, natural kei, punk, lolita, gothic aristocrat, men’s fashion and more.
Celebrity Endorsements
As a designer, h.NAOTO is much sought after by celebrities to design clothes and other paraphernalia. Perhaps one of the most famous collaborations he has ever done was in 2004 with Evanescence’s Amy Lee, who wore a dress that they designed together to the 2004 Grammy Awards. He also worked with GACKT in the same year, producing costumes for his concert tours and a unique design for Gackt’s guitar.
Most recently, h.NAOTO has worked with LUNA SEA guitarist SUGIZO, and famed producer (X-JAPAN) YOSHIKI to produce prints and other fashionwear.
Sub-brands
Over the years, h.NAOTO has debuted and discontinued many different brands under his line of clothing. Here’s a list of as many as I could dredge up, but do note that it’s by no means exhaustive. If you know of any other brands that I haven’t listed, please do feel free to let me know!
h.Naoto
The main line of the h.Naoto empire. The brands in this line are designed by the man himself.
NAOTO SEVEN
The SEVEN line is what Naoto himself calls the “Art Mode”. Classified as “GOTHIC”, the clothing in this line
How has it evolved over time?
What is the target market(s) for the brand? Has that changed from the past?
How is the competition positioned?
What celebrities endorse your brand? Why are they a good fit? To what target market do they connect?
What other famous characters could be connected to your brand? Explain why.
What about the competition? What kind of endorsers do they use?
Naoto Hirooka, born in 1977, graduated from Bunka Design College and entered S-Inc in 1999. In 2000, he debuted his original brand “h.Naoto”, which featured punk sensibilities and design styles. The brand has since expanded to include a huge ranvge of other subbrands that encompass a variety of styles, including visual kei, natural kei, punk, lolita, gothic aristocrat, men’s fashion and more.
Celebrity Endorsements
As a designer, h.NAOTO is much sought after by celebrities to design clothes and other paraphernalia. Perhaps one of the most famous collaborations he has ever done was in 2004 with Evanescence’s Amy Lee, who wore a dress that they designed together to the 2004 Grammy Awards. He also worked with GACKT in the same year, producing costumes for his concert tours and a unique design for Gackt’s guitar.
Most recently, h.NAOTO has worked with LUNA SEA guitarist SUGIZO, and famed producer (X-JAPAN) YOSHIKI to produce prints and other fashionwear.
Sub-brands
Over the years, h.NAOTO has debuted and discontinued many different brands under his line of clothing. Here’s a list of as many as I could dredge up, but do note that it’s by no means exhaustive. If you know of any other brands that I haven’t listed, please do feel free to let me know!
h.Naoto
The main line of the h.Naoto empire. The brands in this line are designed by the man himself.
NAOTO SEVEN
The SEVEN line is what Naoto himself calls the “Art Mode”. Classified as “GOTHIC”, the clothing in this line