Punch Bowl Social Marketing Strategy

I attended the marketing entertainment panel that included representatives from Elitch Gardens, Unser Karting, and Punch Bowl Social. The concepts discussed were target market, product positioning, and product line. The target market is a set of needs or wants that a business decides to serve. The markets for all of the businesses focused on the entertainment for various age groups. Elitch Gardens is an amusement park that tries to attract customers within a 100 miles radius of Denver. The amusement park targets families and teens within the Caucasian and Hispanic demographic. Unser Karting focuses primarily on business to business relationships. Business send different departments to Unser Karting for team building activities. The Punch Bowl