Pumpkin Patch Case Study Analysis
MGMT3347- Strategic ManAgment | Pumpkin Patch | Case Study Analysis | |
External Analysis Pumpkin Patch
What industry is it?
Pumpkin Patch (PP) is one the largest specialty company in fashionable children’s wear industry in Australia. They sell through a wide range of channels such as its own retail stores, selected department stores, and wholesale distribution and through the internet (Hanson et al. 2011).
General Environment Analysis
Demographic: Australia’s population is estimated to be around 22.7 million people, UK estimated to be around 63 million people and the most populous US at about 314 million people. Also, the world’s population is aging relatively quickly. This increase in aging, however, is not distributed proportionately around the world. The developed world is aging rapidly, while the developing regions lagging behind in this trend. Economic: The market size of the apparel industry globally is about US$750 billion. In the clothing industry in New Zealand is $2.2 billion and in whole of Australia is $13 billion. In addition the market growth rate in NZ for clothing and soft goods is about 8%; in Australia the market growth for clothing is 6%. U.S clothing market was worth US$172.8 billion in 2004, $29 billion of that comes from children’s clothes (Hanson et al 2011).
Socio-cultural: Consumers in countries such as Australia where the majority of the population are highly educated, increasing pressures for more information like product content and production processes is sought after. Specifically, Pumpkin Patch is well-positioned with its long history of catalogue; mail-order sales that they can present very specific descriptive information to its customer base in all its market channels including wholesale, retail stores and internet sales.
Technological: The development of internet technology, mobile and wireless communication has enabled industries to internationalize its sales & operations worldwide and outsource its
External Analysis Pumpkin Patch
What industry is it?
Pumpkin Patch (PP) is one the largest specialty company in fashionable children’s wear industry in Australia. They sell through a wide range of channels such as its own retail stores, selected department stores, and wholesale distribution and through the internet (Hanson et al. 2011).
General Environment Analysis
Demographic: Australia’s population is estimated to be around 22.7 million people, UK estimated to be around 63 million people and the most populous US at about 314 million people. Also, the world’s population is aging relatively quickly. This increase in aging, however, is not distributed proportionately around the world. The developed world is aging rapidly, while the developing regions lagging behind in this trend. Economic: The market size of the apparel industry globally is about US$750 billion. In the clothing industry in New Zealand is $2.2 billion and in whole of Australia is $13 billion. In addition the market growth rate in NZ for clothing and soft goods is about 8%; in Australia the market growth for clothing is 6%. U.S clothing market was worth US$172.8 billion in 2004, $29 billion of that comes from children’s clothes (Hanson et al 2011).
Socio-cultural: Consumers in countries such as Australia where the majority of the population are highly educated, increasing pressures for more information like product content and production processes is sought after. Specifically, Pumpkin Patch is well-positioned with its long history of catalogue; mail-order sales that they can present very specific descriptive information to its customer base in all its market channels including wholesale, retail stores and internet sales.
Technological: The development of internet technology, mobile and wireless communication has enabled industries to internationalize its sales & operations worldwide and outsource its