PUBLIC RELATIONS IS TIMELESS
BMC 1-3
Ms. Grace Muncada
I Public Relations, what they call "PR", has always played a tremendous part of our daily lives. It is present in many simple ways such us riding a public vehicle, buying from stores, and even doing simple tasks at home. Public Relations (PR) as defined by Wikipedia is the practice of managing the spread of information between an individual or organization and the public. It is comprised of two bodies, which are the organization and the public. Without the presence of each one, it would not be "PR". Those who practice PR are called PR Practitioners. They are image shapers that generate positive publicity for their clients and enhance their reputation. Clients can be the government, or a company, businesses, non- profit organizations (NGO's), and notable individual. They serve as management function, as way of communication, and as means of influencing public opinions. They create awareness, interests, and demands. They must keep lines of communication open between the many groups affected by a company's product and policies: consumers, shareholders, employees, and the managing body (The
Princeton Review: "Career: Public Relations"). Though the job often involves dissemination of information, some view this cynically as "spin doctoring". This reminds me of the saying, "Advertisers lie about the product. Public relations people lie about the company." However, we have to look for different angles or schema in order to understand PR-The Profession, The Process, The Publics, and The
Practice. PR as a work that is constantly changing brought about by unforeseen challenges and defiance arising each day, PR people sometimes tend to shift into becoming journalists to exercise more creativity, and journalists shift to PR to earn better money, others turn into marketing. Because in public relations, people work so closely with the media that is often a great deal of exchange between these
fields.
Ms. Grace Muncada
I Public Relations, what they call "PR", has always played a tremendous part of our daily lives. It is present in many simple ways such us riding a public vehicle, buying from stores, and even doing simple tasks at home. Public Relations (PR) as defined by Wikipedia is the practice of managing the spread of information between an individual or organization and the public. It is comprised of two bodies, which are the organization and the public. Without the presence of each one, it would not be "PR". Those who practice PR are called PR Practitioners. They are image shapers that generate positive publicity for their clients and enhance their reputation. Clients can be the government, or a company, businesses, non- profit organizations (NGO's), and notable individual. They serve as management function, as way of communication, and as means of influencing public opinions. They create awareness, interests, and demands. They must keep lines of communication open between the many groups affected by a company's product and policies: consumers, shareholders, employees, and the managing body (The
Princeton Review: "Career: Public Relations"). Though the job often involves dissemination of information, some view this cynically as "spin doctoring". This reminds me of the saying, "Advertisers lie about the product. Public relations people lie about the company." However, we have to look for different angles or schema in order to understand PR-The Profession, The Process, The Publics, and The
Practice. PR as a work that is constantly changing brought about by unforeseen challenges and defiance arising each day, PR people sometimes tend to shift into becoming journalists to exercise more creativity, and journalists shift to PR to earn better money, others turn into marketing. Because in public relations, people work so closely with the media that is often a great deal of exchange between these
fields.