Public Relations -Electronic Communications

Topics: Public relations, Communication, Public Pages: 9 (2725 words) Published: September 17, 2001
In order to confirm and find what electronic forms of communication will be needed in the Public Relations field, heavy research was needed. I consulted not only books, but web sites as well. I wanted to make sure that I had a complete assortment of sources that would be the most realistic and comprehensive as possible. After sorting out my research, I came to these following conclusions:

1.Communications are widely used through out today's Public Relation firms. 2.Accessibility is the key to connecting with people in that field. 3.Teamwork is everything.
4.What is needed to run a successful business?
5.What makes a good Public Relations agent?
6.Presentation of Materials
7.How to talk to your client

What forms of communication are used

Today's Public Relations field is a lot more demanding today than it was just a few years ago. Money was more of the question than time. Today, money is still an object, but time is the key, with people always on the go, traveling and having to always be on the go, traveling and having fierce competition, staying in touch with new and old clients is key (Heath 34-102). The easier it is to locate someone, the better the lines of communication between customers and agents is. Public Relations firms provide the following "staples" for their representatives; pager, cell phone and palm pilot. In cases, it is Nextel's and pagers. The ever- growing need to stay in constant communication with clients and the office will not stop growing.

People need constant communication many Public Relations firms, as well as the companies have intranet, extranet, internet, email programs, laptops, pagers, voice mail and electronic planners as part of their staffs everyday exposures. The laptop and everything else aids in making sure minutes and seconds. But this technology must be kept current (Lucenko 1-29).


¨ Companies that grow larger need to keep in constant contact with both their employees as well as their clients. ¨The more technology grows, the greater demand for the company to keep up with it to remain "cutting edge."

How to access people; in the firm and clients

The main goal of any Public Relations firm is to be able to find someone, more importantly during a crisis. For instance: you just learn that your competitor is trying to steal one of your largest accounts. Are you going to just sit there and let that account go to another company? Or are you going to try to get in touch with that client as soon as possible and try to keep their business? Let's add a twist to the already hectic situation: You are currently in California, and your client is in Florida. The best thing to do in this situation would be to call your client as soon as possible and then see if you need to catch a flight out to Florida.

These questions are easily answered with this – what will be the most productive way for you to ensure you keep your client's business. No matter if it is a crisis, or just checking to make sure that they are happy with the services you are providing them with, it is very important to stay in touch. This is crucial in order to keep the business that you have worked so hard to gain. These days, most people have cell phones attached to their bodies, so it is easier than it used to be to catch people when they are on the go. But what do you do when the cell phone and voice mail aren't doing the job? Email would be the answer to this question. No matter where you go these days, there seems to be more and more accessibility to computers and the Internet ( A click, write a few sentences, and pressing the send key is all you need to make sure your words are clear to who ever you are sending them to. Especially if the cell phone is not working, this is the best way to go. The World Wide Web is one of the most technological inventions since the "New Age" of cars. The ease and dependability of it makes life for all a...

Cited: Conference Board, The. Communicating The Future. New York: The Conference Board Press. 1999: 5-27.
Dowling, Grahame R. Creating Corporate Reputations. New York: Oxford University Press. 2001: 59-102.
Farrell, Bob. Interview. Boone, NC: By Carla Farrell. 5 Sept 01.
Heath, Robert. Handbook of Public Relations. California: Sage Publications. 2001: 639-800.
Holtz, Shel. Ongoing Crisis Communication: Planning, Organizing, et al. New York: AMACOM. 1999: 127-363.
Lucenki, Kristina. Public Relations on the Net: Winning Strategies. New York: Conference Board. 1999: 22-38.
Middleburg, Don. Winning PR In the Wired World: Powerful Strategies for the Noisy Digital Space. New York: McGraw Hill. 2001: 49-159.
Newson, Doug. This is PR: The Realities of Public Relations. California: Wadsworth. 2000: 122-392.
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