Public Relations Consultancy

Topics: Public relations, Communication, Public Pages: 6 (1262 words) Published: March 19, 2013

Contact number: 033 345 8812
Fax: 033 345 8800
Address: 25 Devonshire, Naperville, PMB 3200

A basic definition of public relations is to shape and maintain the image of a company, organization or individual in the eyes of the client's various "publics." What is a "public" exactly? A public, in PR terms, is anyone who ever has or ever will form an opinion about the client PUBLIC RELATIONS CONSULTANCY

The biggest job responsibility of a public relations consultant is to make his or her clients as well known and positively viewed in the community as possible. This means meeting with clients, finding out how they want to be perceived by the target audience and then designing campaigns and media events to ensure that it RESEARCH

I want to learn more about the relationship between the Public Relations Consultancies and companies in KwaZulu-Natal. I want to find out how many companies’ uses the services of PR Consultancy and how many have internal PR service. I would like to know if the services offered by their companies are satisfactory, the level of expertise in the consultancies used and their hired staff. The reason for the research is to find out the problems encountered by the companies when it comes to PR services.

Research approach is the approach taken when researching any topic. It can be qualitative or quantitative. QUALITATIVE APPROACH
Aims to understand the experience and attitude of the matter, methods used aim to answer questions about the what? How? Or why?Of a phenomenon rather than how many?or how much? Which are answered by quantitative methods? I will conduct interviews, observation and surveys. I want primary information and quality research will be able to answer the core of my questions. RESEARCH METHODOLOGY

Interviews will be useful in my research because I might want personal information of the company, which can only be discussed face to face. All interviews will be conducted personally and face to face * OBSERVATION

I will collect information by closely observing the companies and their daily operations concerning public relations. I would follow their PR activities in the media, news releases, their publicity in the community, see if they have sound communication structures and their relationship with their publics * SURVEYS

I will send questionnaires to the companies.

As the manager of SLEEK PR, I want to thank you for giving me the opportunity to ask you a few questions. Please help us serve you better by taking a couple of minutes to tell us about the service that you are receiving now concerning Public Relation. We are ambitious about making your business a success and meeting our client’s expectations. 1. Do you have a Public Relations Consultancy? Yes □ No□

2. If No, why don’t you use a public relations consultancy?

3. If yes, do you use the services of Private PR Consultancy or internal services?

4. Do you consider using another public relations consultancy? Yes □ No □

5. If yes, do you know which consultancy you would use? Yes□ No □

6. Are you happy about the services you are receiving? Yes □ No □

7. Are there any changes you would like to see in your public relations consultancy? Yes□ No □

8. If yes, please state them below

9. Does your public relations consultancy have a satisfactory level of expertise? Yes □ No□

10. Would you use another public relations consultancy in addition to the one you are using now? Yes □ No□

Thank you for your participation, SLEEK PR is a dynamic company that believe in bringing...

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