Course: Public Relations (Daystar University)
Paper: PUBLIC RELATIONS AS PRACTISED BY THE KENYA NATIONAL ASSEMBLY.
TABLE OF CONTENTS.
2.PR as management function.
3.Kenya Parliament and its publics
4.Mission, goals & objectives with regard to PR activities.
5.Crisis management and media relations.
6.PR and organizational change.
7.Research and Evaluation: public attitudes and public opinion.
PUBLIC RELATIONS AS PRACTISED IN THE KENYA NATIONAL ASSEMBLY.
The Kenya National Assembly, also known as the Kenya Parliament, is an organization which consists of an assembly of the representatives of Kenya as a political nation and it is the supreme legislative authority. Its main functions are: (1) Representation of the people, (2) formulating, amending and repealing laws (legislation), and (3) overseeing the executive. It is headed by the Office of the Speaker and under him are various departments called Directorates; among them is the Directorate of Information and Research. The Public Relations Office falls under this department and this paper will discuss the practice of PR in this organization. Under this various aspects will be tackled such as: communication, organizational change, crisis management, media relations, mission, goals, and objectives with regard to PR activities. 1. PR as a management function in the Kenya National Assembly.
To gain insight into this area, an interview was conducted with a Public Relations Officer at Parliament, Mr. Japhet Muthomi. As mentioned earlier, the Public Relations Office falls under the Directorate of Information and Research. It exists alongside the Library Department, Research Department, and ICT Department. According to Mr. Muthomi, it works hand in hand with the fully pledged Research Department in an effort towards researching, analyzing, affecting and re-evaluating the relationship between Parliament as an organization and its