Public Bank Corporate Profile

Topics: Bank, Financial services, Retail banking Pages: 5 (1323 words) Published: June 24, 2013
46-Year Journey of Growth
Conceptualised as 'a bank for the public' by its Founder and Chairman, Tan Sri Dato' Sri Dr. Teh Hong Piow, Public Bank commenced business on 6 August 1966, and was listed on the Kuala Lumpur Stock Exchange (KLSE) on 6 April 1967.

To-date, the Public Bank Group has grown into a premier banking group in Malaysia, with overseas market presence in Cambodia, Vietnam, Laos, Hong Kong, China and Sri Lanka.

As a leading financial services provider in Malaysia, the Public Bank Group offers a comprehensive range of financial products and services covering, amongst others, personal banking, commercial banking, Islamic banking, investment banking, share broking, trustee services, nominee services, sales and management of unit trust funds, bancassurance and general insurance products.

With a total of 377 branches and employing over 17,600 people, the Public Bank Group caters to the financial needs of over eight million customers in Malaysia and in other countries in which the Group operates.

With total assets of RM274.62 billion as at the end of 2012, the Public Bank Group is the third largest banking group in Malaysia and ranked number six by asset size in Southeast Asia. Public Bank is the largest non-government-linked corporation in Malaysia with a market capitalisation of RM57.52 billion as at the end of 2012.

With its unbroken track record of strong and consistent profitability in the last 46 years, the Public Bank Group has demonstrated its strong and consistent ability to execute and meet its key performance indicators and brand promise to its customers. The PB Brand has been built based on integrity, honesty and excellent service delivery. These are complemented by accountability, excellent corporate governance, strong corporate culture, prudent management and competitive products and services.

Focused and Consistent Growth Strategy
The Public Bank Group adopts a focused and consistent growth strategy, which is to pursue organic growth in the retail banking business focusing on retail consumers and small- and medium-sized enterprises ("SMEs"), and strives to further increase its leadership in this broad-based retail banking market.

Growth in the retail banking business is consistently focused on retail lending, deposit-taking and fee-based businesses.

To drive business growth and increase its market share in retail banking, the Public Bank Group leverages on its well-established customer service infrastructure and processes and practices to deliver prompt and consistent service to meet the needs of its customers.

Core Business Growth
In the retail lending business, the Public Bank Group remains focused on growing its loans in residential mortgages, passenger vehicle financing and lending to SMEs. In an intensely competitive market where loan products are highly commoditised, the Group actively competes in the market for business growth and increased market share by differentiating itself through its highly efficient customer service delivery standards. As at the end of 2012, Public Bank maintained its leading position in residential mortgages, passenger vehicle financing and commercial property financing in Malaysia, with market shares of 19.1%, 26.4% and 33.7% respectively.

Over the years, the Public Bank Group has been building a strong franchise in the deposit-taking business. Customer deposits have been growing steadily both in terms of the deposit customer base and the amount of deposits placed with the Group. As at the end of 2012, total deposits from customers of Public Bank in Malaysia recorded a growth rate of 13.0%, which is above the domestic banking industry's growth rate of 8.4%. This reflects the high level of confidence that customers place in Public Bank to safeguard their funds.

Public Islamic Bank, a wholly-owned subsidiary of Public Bank, started its full-fledged Islamic banking business in 2008. It will continue to focus on Islamic consumer...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Profile of Banks Essay
  • Public Bank Leadership Essay
  • Bank Profile China Bank Essay
  • Public Bank Essay
  • Essay on Public Bank
  • Essay about Public Bank Berhad
  • Corporate Governance in Nigeria Banks Essay
  • Public Bank BHD Essay

Become a StudyMode Member

Sign Up - It's Free