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Pua Khein-Seng

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Pua Khein-Seng
Write an essay not more than 2000 words by choosing a person, a team or an organization which has what you feel the “spirit of entrepreneurship”. Describe their attempts at entrepreneurship and their success story. Use entrepreneurship terms in use essays. Lastly, in closing, explain why you admire them and how they motivate or inspire you. IT’S not easy running a multi-billion dollar business. Such an accomplishment is more impressive when you consider that the person doing it is a young man who not that long ago struggled to pay his tuition fees and living expenses.
The company is Phison Electronics Corp, a listed technology company in Taiwan with a market capitalisation of almost NT$40bil (RM4.3bil). Its main claim to fame is that it changed how many personal computer users store and transfer data.
Pua Khein-Seng
According to Phison’s website, in 2001, the company came up with a product that led to the demise of the floppy disk. It was the world’s first USB (universal serial bus) “flash removable disk”. Most of us know it simply as a pen drive. In fact, that was what Phison named the product.
(USB flash removable disks are also known as thumb drives, yet another trademark that has evolved into a generic term.)
Phison’s president and co-founder is Pua Khein-Seng, an energetic 35-year-old whose childhood memories include fishing trips and living in a place surrounded by paddy fields. After all, he grew up in the pretty village of Sekinchan, Selangor.
Yes, the man behind the pen drive is a Malaysian. Although he has been living in Taiwan for the past 16 years, Pua still considers Malaysia as his home.
His success story began in 1993, when he arrived in Taiwan to study electrical control engineering at the National Chiao Tung University. During his three years there, he worked part time, earning about NT$80 per hour (RM8), to help pay his way.
“My intention was to come back to Malaysia after graduating,” he says, adding that he had already given up his

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