Ptcl Service Marketing Research

Topics: Bar chart, Chart, Pie chart Pages: 11 (2572 words) Published: June 18, 2013
PREPARED BY:

SUBMMITED TO:
Usman Zafar 11329

Table of Contents

Title Page…………………………………………………………………………………………………………………………… Acknowledgement………………………………………………………………………………………………………… Company Name……………………………………………………………………………………………………………… Introduction of the Company……………………………………………………………………………………….. 1. Corporate Vision………………………………………………………………………………………………….. 2. Mission……………………………………………………………………………………………………………….. 3. Core Values……………………………………………………………………………………………………………. 4. Products / Services offered…………………………………………………………………………………… Target Market and Target Customers………………………………………………………………………………. Analyze and interpret the results……………………………………………………………………………………..

Findings ………………………………………………………………………………………………………………………….. Recommendations ………………………………………………………………………………………………………….. Conclusion ……………………………………………………………………………………………………………………… My learning…………………………………………………………………………………………………………………….

ACKNOWLEDGMENT

First praise to ALLAH, the Almighty, Second Appreciation goes to our Teacher Prof, Muhammad yousaf Sadiqui teaches us and assign us this type of project which is proved very useful to understanding about service Marketing. We learn lot of useful and technical information after completing this project. InshAllah this will prove very useful for our future.

Company Name:

Introduction of the Company:
Corporate Vision:
To be the leading Information and Communication Technology Service Provider in the region by achieving customer satisfaction and maximizing shareholders' value'. Mission:
* An organizational environment that fosters professionalism, motivation and quality * An environment that is cost effective and quality conscious * Services that are based on the most optimum technology

* "Quality" and "Time" conscious customer service
* Sustained growth in earnings and profitability
Core Values
* Professional Integrity
* Customer Satisfaction
* Teamwork
* Company Loyalty
PTCL is all set to redefine the established boundaries of the telecommunication market and is shifting the productivity frontier to new heights. Today, for millions of people, we demand instant access to new products and ideas. More importantly we want them for their better living standards with increased values in this ever-shrinking globe of ours. We are setting free the spirit of innovation. PTCL is going to be your first choice in the future as well, just as it has been over the past six decades.

Products / Services offered:
Ptcl offered different product and services to their customers. Which are mentioned below * 3 EVO Wingle 9.3MbpsMbps
* EVO 3G Nitro 9.3
* 3G EVO Tab
* EVO 3G Wireless Broadband
* EVO Droid
* Broadband
* Landline
* Smart TV
* Vfone
* Dialup
* International Network
* White Label Services
Satellite Communication:
PTCL has Intelsat Standard Earth Stations near Karachi and Islamabad. These installations provide the diversity for International voice connectivity and also work as Hub for domestic satellite users. There are four Intelsat Standard B Earth Stations at Islamabad, Gilgit, Skardu and Gwadar. Target Market & Target Customers:

Now these days internet become a most important for the every field. Every one use the internet to got Knowledge fun, for business and for entertainment. PTCL target customers are the students, businessman, Banks, Hotels Restaurants, etc.

Analysis and the Findings
Age of the Respondents Shows in Frequency Table and Bar Chart

Explanation:

This frequency table and bar chart is graphically presentation of the age of the respondents and 18 to 25 years response rate are 32% and 26 to 30 response rate are 24% and 31 to 40 years response rate are 26% and 40 years above response rate are 18%.

Gender of the Respondents Shows in Frequency Table and Bar Chart

Explanation:
This frequency table and bar chart is graphically presentation of the gender of the respondents and...
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