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1. What are the chief elements of the strategy that Whole Foods Market is pursuing?

2. Is Whole Foods’ strategy well matched to recent developments and conditions in the natural and organic foods segment of the food retailing industry?

3. Do you think John Mackey has a good strategic vision for Whole Foods? Why or why not? What do you like/dislike about the company’s “Whole Foods, Whole People, Whole Planet” motto? Do the motto and the principles underlying the motto really matter at this company or are they just nice words and window dressing? Explain.

4. Do WFM’s core values as presented in the case really matter? Have they contributed to the company’s success? Why or why not?

5. How well is Whole Foods Market performing from a financial perspective?

6. How well is Whole Foods Market performing from a strategic perspective? Is the strategy working? Does the company have a winning strategy? 7. What recommendations would you make to John Mackey regarding the actions that management needs to take to sustain the company’s growth and financial performance?
To be completely honest, this class has I think taught me more than most all my other classes, I’m not sure if it’s because I found the material interesting, or that I really liked your teaching methods. I think the most significant thing I have taken away from this class has been the use of Access and how to create a database. As difficult as it was, in the end I came out with a lot of useful information and skills that are now helping me at my current job. I also learned the importance of databases in general. At my current job we always see the results of a query but I had no idea how they were created and organized. Overall this class has taught me the significance of technology in our everyday lives and those of us that were born in the late 80’s think of it as normal everyday life, but those that are much older see how much technology has advanced and it has intrigued me to learn

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