Psy 322 Week 4

Environmental and Consumer Influences and Analysis Paper
Misty Lesesne-Vasdev
PSY/322
September 12, 2014
Susan Rusnak
Environmental and Consumer Influences and Analysis Paper
Introduction
There are many things that influence a consumer’s decision to make purchases. Among those things are psychological and social factors. In the wireless industry, companies often look at a consumers psychological and social factors in order to target certain consumers. There are also external factors that affect consumer behavior. This paper will identify the psychological and social factors that influence consumer behavior when purchasing wireless products. It will also discuss some of the external factors such as technological, cultural and
(Epstein, 2013). In order to be such a profitable industry they must understand their consumers. There are social and psychological factors that affect consumer behavior. Some of those psychological and social factors include, motive and perception.
One’s motive to buy in the wireless industry can be anything from wanting to have the latest gadget or trying to find the perfect wireless solution to use for work. Buying motives are what makes a person feel like they want to purchase a product. There can be thousands of motives that make a person want to purchase something. In the wireless industry common motives are to save money for their businesses or the consumer wants to be cool like their peers.
(This is mostly seen in teens and tweens.) Other motives include growing businesses or just
Environmental and Consumer Influences and Analysis Paper for pure entertainment on the go. It is clear that because the wireless industry has many consumers motives can be just as diverse.
The consumer’s perception of a product or the company it chooses to do business with can also impact a consumer’s decision to purchase. In the wireless industry consumers perceptions dictate how a product is marketed. Competition is so steep in the
Companies use the ever changing technology to market to consumers. In the wireless industry technology is part of what makes a consumer want to purchase. Verizon Wireless for example wants every consumer to feel like they are in control of everything they do at Verizon Wireless. Verizon uses kiosks for when a consumer goes in to a Verizon and wants to answer questions about their account.
The consumer can even make purchases from these kiosks. The kiosks are in place just in case the store is busy and consumers can’t wait or just to make it convenient on the consumer.
Another example of technology affecting a consumer is the ability to pay bills and manage their account right from home. People are busy and they don’t always have time to call someone or go in to stores to do simple things like pay a bill. This ease of access to everything can make a consumer happy enough to want to purchase from that wireless provider.
In the wireless industry culture is used to market wireless products. For example in our

Environmental and Consumer Influences and Analysis Paper culture texting is big. In fact people find texting to be a convenient way of