Psy 211: Motivations In Advertising

Satisfactory Essays
Motivations in Advertising
Danae Madden
PSY/211
01/19/2015
Pamela Stoelzel
Motivations in Advertising
While thinking about this assignment, the commercial that stuck out in my mind was the recent T-Mobile commercials. I am sure that there are tons of other commercials that contain the different theories of motivation in them but the T-Mobile one catches my attention more than others because I am looking to switch phone carriers.
The Commercial
In the specific T-Mobile commercial that I have chosen for this assignment is about “Data Stash”. Data stash would be great for those who have smart phones and do not use their data allowance every month. In this commercial it shows so people moving around, most likely to help catch the attention of the viewers, but the main point to it has colored backgrounds in either pink or black with words one them, describing what data stash is. There is also a point where the commercial points out that other carriers, take away the unused data that has been paid for, while T-Mobile lets you keep it. T-Mobile also offers ten free GB of data for those who choose T-Mobile as their cell phone carrier.
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The incentive that is portrayed in the T-Mobile commercial is the fact that they will not take away your un-used data and allow you to keep it. This is a great incentive, since the data has been paid for the user should be able to keep using it until it is gone, and not lose it simply because they were not able to use it in a month’s times. The other motivation I can see being used in this commercial is a form of drive or hierarchal. T-Mobile likely wants to be the bigger cell phone provider out of the companies and by offering these kinds of incentives among others will help them get to this

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