Psm Celcom
1. Introduction
1.1 Background of Telecommunication
Everything is moving at a very fast pace in 2013 including technology, marketing, even the customer’s needs. The telecommunication industry world-wide has already evolved and transformed significantly and radically compared with few years ago. In the past few years, consumers communicate with their friends, peers, and families with only plain voice and messaging services, but in these days, there are plenty of rich media and complex services like social networking (Facebook, Twitter, Skype and Whatsapp). According to the statistics, with over 5 billion people owning mobile phones in this world, the numbers of global 3G mobile internet subscribers reached a billion by 2012, there is still a little doubt left that we are living in a highly interconnected world. (Sriram Birudavolu, 2011)
By having such high technology system in this world, people are able to use their mobile phone on plenty purposes. For example, besides of social networking, people are using their mobile phone for mobile banking, location based services, and cloud services (Iaas, SaaS, PaaS, KaaS and etc). Besides that, the creation of smart phones and smart applications allow user to enjoy the services of voice assistants, messaging, task and calendar management, mobile money, gaming, music downloads, video-conferencing like Skype and etc)
In addition, the evolution of technologies that enabling new services is one of the key drivers that caused the current shift of shifting traditional voice-centric mobile telephony services to the new mobile-multimedia services. Besides that, shift from circuit-switched to packet switched infrastructure is also currently in progress. Operators are also keen to commercialize the new technology platforms they have invested in. (Sakarl Luukkainen, 2006) In order for telecommunication industry to compete in the competitive telecommunication market, innovations and novel ideas are very important
1.1 Background of Telecommunication
Everything is moving at a very fast pace in 2013 including technology, marketing, even the customer’s needs. The telecommunication industry world-wide has already evolved and transformed significantly and radically compared with few years ago. In the past few years, consumers communicate with their friends, peers, and families with only plain voice and messaging services, but in these days, there are plenty of rich media and complex services like social networking (Facebook, Twitter, Skype and Whatsapp). According to the statistics, with over 5 billion people owning mobile phones in this world, the numbers of global 3G mobile internet subscribers reached a billion by 2012, there is still a little doubt left that we are living in a highly interconnected world. (Sriram Birudavolu, 2011)
By having such high technology system in this world, people are able to use their mobile phone on plenty purposes. For example, besides of social networking, people are using their mobile phone for mobile banking, location based services, and cloud services (Iaas, SaaS, PaaS, KaaS and etc). Besides that, the creation of smart phones and smart applications allow user to enjoy the services of voice assistants, messaging, task and calendar management, mobile money, gaming, music downloads, video-conferencing like Skype and etc)
In addition, the evolution of technologies that enabling new services is one of the key drivers that caused the current shift of shifting traditional voice-centric mobile telephony services to the new mobile-multimedia services. Besides that, shift from circuit-switched to packet switched infrastructure is also currently in progress. Operators are also keen to commercialize the new technology platforms they have invested in. (Sakarl Luukkainen, 2006) In order for telecommunication industry to compete in the competitive telecommunication market, innovations and novel ideas are very important