Proton Berhad's Swot Analysis If Expends Its Operation to India

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Topics: India, Proton, Automobile
Introduction

This report discusses about how Proton Holdings Berhad expands its operation internationally to India.
A SWOT Analysis of Proton Holding Berhad will be carried out to to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in this project.
The report will be separated into 2 parts. Firstly this report will discuss about the profile of Proton Holdings Berhad and nature of its business in order to analyse the internal factors.
In the second part, SEPT Analysis will be carried out to analyse the related external factors in India in sectors of Social, Economy, Politic and Technology.
At the end, the result of SWOT analysis will be presented accompanied by recommendations to expend its operation internationally into India.

Proton Holdings Berhad

• Proton is a Malaysian national automobile manufacturer.
• Proton Holdings Berhad is the holding company which is listed on the Bursa Malaysia.
• 14,706 Proton cars were exported in 2006 to other countries/
• Proton exports cars to the United Kingdom, South Africa, and Australia and the company is aggressively marketing its cars in several other countries including the Middle East.
• Proton cars has also been exporting a small volume of cars to other countries like:
1. Singapore
2. Brunei
3. Indonesia
4. Nepal
5. Sri Lanka
6. Pakistan
7. Bangladesh
8. Taiwan
9. Cyprus
10. Mauritius
• Proton has never succeeded to export their car to the US, because the cars required many changes to meet American safety standards in order to secure coverage from auto insurers and satisfy legislative requirements.
• In some countries, Proton cars suffer somewhat from a poor public image because of their designs.

Strengths
• Proton has over 20 years of experience in Automotive industry
• Many cars are exported by Proton to many countries every years, proves that proton has the experience of exporting cars.
• In others country, proton cars have been proved popular in some

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