Preview

Proton

Good Essays
Open Document
Open Document
310 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Proton
Proton Issue in Malaysia

1 Introduction

This paper investigates the background, history, problems emerged and ways to improve of Proton cars in Malaysia. The objective of this paper is not only to find out the problems faced by Proton, but also to discuss the ways in order to improve the Proton reliability and retrieve the supporter’s heart to keep using Proton car in the automotive sector.

However, in this competitive time where there are a lot of so-called competitors such as Hyundai, Toyota, and Perodua no matter foreign or local brand cars had caused the Proton car buyers to reduce significantly. This phenomenon occurred not merely because of the high quality of other cars; it also ascribed by Proton’s problems itself.

This can be seen as the issues of Proton had been argued for a long time for its function problem, for example. Consequently, the Proton buyers tend to address dissatisfied with it, complains about the unreliable of Proton as well as do not support the Proton cars continuously.

The production of a so-called ‘national car’- Proton has been concerned nowadays. They should improve their technology skill and service to gain back customers’ confidence.

2 Background

Starting from 1979, Malaysia's Father of Modernization, Tun Dr. Mahathir bin Mohamad, who was the Deputy Prime Minister at that time, suggested the idea of establishing an automotive assembling and manufacturing industry in our country. Tun Dr. Mahathir was the first person who considered the idea of having a Malaysian car. The Cabinet approved the National Car Project in 1982. Perusahaan Otomobil Nasional Berhad (PROTON) was incorporated in May 7, 1983 to manufacture, assemble and sell motor vehicles and related products, including accessories, spare parts and other components. PROTON produced Malaysia's first car, the Proton Saga, commercially launched on July 9, 1985. In 1986, barely a year after our first car was launched, we celebrated the

You May Also Find These Documents Helpful

  • Good Essays

    Honda Malaysia

    • 664 Words
    • 3 Pages

    Honda made its first foray into Malaysia in the 1960s, establishing Kah Motors Sdn Bhd as the distributor for its products. On 15 November 2000, Honda Motor Co. Ltd. of Japan cooperates with DRB-HICOM Berhad and Oriental Holdings Berhad, and then Honda Malaysia Sdn Bhd was established.…

    • 664 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Nowadays, beside the main function as a transportations tool, many people behavior also use cars to measure a level of luxurious. So that’s why nowadays there is a lot of type of car that offered to human beings, diver from the main function and other function that actually only support the main things. Seeing that opportunity, it 's no wonder that car manufacturers are popping up. They present to provide various kinds automobile products based on a form, price and class to meet a demand market. That’s why there is a big competition between Automobile companies.…

    • 4530 Words
    • 19 Pages
    Powerful Essays
  • Good Essays

    Worksheet 4

    • 963 Words
    • 6 Pages

    Proton build their dealership showroom in some areas and not too much. Showroom made as good and interesting as possible and be able to attract customers to come and buy their products. The intensity level was chosen to increase the value and pride of the proton itself. To facilitate the consumers, Proton should also provide adequate website for the convenience of users when trying to purchase products via the Internet…

    • 963 Words
    • 6 Pages
    Good Essays
  • Better Essays

    One of the world’s top automakers, Toyota was once one of the leaders in automobile and business improvement and manufacturing. However, in 2009 the top builder of reliable and high quality cars went through one of the largest recalls in the history of the United States. Consumers had considered Toyota one of the top in the race for automobile and automobile selling among car manufacturers. They have always had a reputation as being a leader of quality and efficiency in terms of their production and manufacturing standards. Since the recall Toyota has taken a tremendous blow to its reputation and its loyal customer basis. Consumers are questioning whether Toyota was hiding the truth from the public regarding their well know accelerator issues and why they were trying to fix the problems after the issue became serious and not immediately. Some may question if this incident will permanently affect Toyota’s reputation or if Toyota handled this situation properly. In this paper we will discuss these questions as well as the cause of the problem.…

    • 2330 Words
    • 10 Pages
    Better Essays
  • Powerful Essays

    The automobile industry in Malaysia is closely linked to the history of Perusahaan Otomobil Nasional Berhad (PROTON). It is the national car project whose brainchild was none other than the Prime Minister Dr Mahathir himself. Prior to the incorporation of PROTON on 7 May 1983, the industry comprises mainly of assemblers of foreign cars such as Tan Chong Motors, the assembler for completely knock down (CKD) Nissan cars and Kah Motors, the assembler for CKD Honda cars.…

    • 1467 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    Proton Malaysia

    • 292 Words
    • 2 Pages

    Usually, some cars component that the company got from the other vendors are in poor quality that might affected the performance of the car and the sales of the company. In an engineering ethics, one will question on how the PROTON can be successful while the management can be so poor. The customer wants quality cars and they have high expectation on PROTON as it able to stand in the world. This would be checked by the manufacturing and maintenances job so that they can keep quality check on the cars.…

    • 292 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Introduction to Cryogens

    • 1510 Words
    • 5 Pages

    The importance of cars in the present world is increasing day by day. There are various factors that influence the choice of the car. These include performance, fuel, pollution etc. As the prices for fuels are increasing and the availability is decreasing we have to go for alternative.…

    • 1510 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    REPORT PROTON

    • 868 Words
    • 3 Pages

    A multinational motor industry giant (assume MAZDA) had sensed opportunity in Proton and approached a consultant, Chartered Accountant Saiful Alawi, to review Proton and recommend whether an investment or collaboration should be considered. Saiful Alawi needed to consider a number of significant factors in order to arrive at the decisions. Basically, PROTON was incorporated on 7th May 1983 to manufacture, assemble and sell motor vehicles and related products. PROTON produced Malaysia’s first car, the Proton SAGA which was commercially launched on 9th July 1985. Proton’s model products includes Saga, Iswara, Wira, Satria, Perdana, Putra, Gen 2, Savvy, Satria Neo, Persona, Exora and most recently Iriz. Despite all that, Proton has being criticized for poor quality control.…

    • 868 Words
    • 3 Pages
    Powerful Essays
  • Better Essays

    In order to achieve the mission, Proton will need to develop alliances in the different countries, with other car manufacturers. This will help them with the research and development of cars more quickly and can also give them help with keeping down the costs of the manufacturing of the cars. They can also receive assistance in the technical aspects of the production of these cars. Questions can be answered as to what type of engines are most likely to sell and what accessories or components are rated the highest in the current market for the country. This will help them to get a better chance at marketing a product that will sell fast and will give the company a better return on their investment. The country is already in a “Rights to Signing” agreement with Egypt and should look at making the same agreement with other countries and manufacturers. This will help them to move into other markets more quicker and will help their brand be recognized.…

    • 1249 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    The purchasers of Toyota-Innova cars have their own tastes and temperaments. Problems of the buyers are not readdressed properly by all the sellers and buyer’s satisfaction differs from person to person or from place to place. Therefore, this study is undertaken to identify the problems or tastes due to the Sales and Service of Toyota-Innova. Here the study is a genuine attempt to ascertain the different perceptions of potential customers of Toyota-Innova.…

    • 1480 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    In this article, the Rockford Register Star discusses the most recent marketing changes in the Korean owned auto companies of Kia and Hyundai. The Korean cars are the second fastest growing car brand in America, trailing behind BMW. Kia and Hyundai had only two car models in 1999; and as of 2005 there are nine. They have announced their "24/7" plan that they say they will introduce seven new cars in the next twenty-four months. They plan to introduce and promote a new line of cars in the United States that appeal to the budget of everyone. They have lower end cheaper sedan cars and higher end luxury style sedans that may be a little more expensive that compare with that of the Honda Accord or Toyota Camry. The new line also included a sporty vehicle that will appeal to that of a gear-head teen who desires more power which ensuring a focus on safety with six air bags and the normal equipment that is standard on modern cars. (ABS, Electronic Stability Control, CD/Stereo, etc). Kia and Hyundai promises that their cars are reliable and worth the dollar. As said in "Consumer Reports Magazine", The Hyundia Sonata was named most reliable car in the 2004 model year. The article states that with the introduction of these new cars and new quality standards, Kia and Hyundai will new competition for Japan's Big 3 auto companies. The article stated that names Kia and Hyundai are now auto names respected and associated with quality and a standard of safety.…

    • 532 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    The export strategy also need to take into account supporting automotive after-market such as replacement parts and dealership system in ensuring PROTON to sells more and achieve greater economy of scale.…

    • 261 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Summary Proton

    • 691 Words
    • 2 Pages

    Perusahaan Otomobil Nasional Berhad (Proton) was incorporated in Malaysia on 7 May 1983. It started the business by manufacturing, assemble and selling motor vehicles and related products including accessories, spare parts and other components. Later, Proton evolved progressively from assembly to design and manufacturing, and also emerged as the only full-fledged automotive manufacturer in the country in 1996. In this case, Proton has challenged many problems in order to survive in the industry. The problems such as, controversial sale of controlling stake, legal suit by its joint venture partner and turnaround in the operations. Consequently, it is essential for management to overcome this issue because it reflects the image of organization worldwide. Taking everything into account, the case outlines the persistence of Proton in the automotive industry. The announcement of National Automotive Policy (NAP) made by Malaysian Minister of Trade and Industry (MITI) on 28 October 2009 could benefit Proton.…

    • 691 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Mother Dairy

    • 5232 Words
    • 21 Pages

    Starting its journey from the day when the first car rolled on the streets of Mumbai in 1898, the Indian automobile industry has demonstrated a phenomenal growth to this day. Today, the Indian automobile industry presents a galaxy of varieties and models meeting all possible…

    • 5232 Words
    • 21 Pages
    Powerful Essays
  • Satisfactory Essays

    Since 1944 the company serves the automotive industry under the slogan “The Power to Surprise”. The Hyundai-Kia Automotive Group mission statement seeks to build a trusting and lifelong partnership with customers and provide them with innovative technologies and services long into the future. As being the ones that shaped the mobility to a great extent, with the use of groundbreaking innovations and remarkable vehicles. The company will continue exercise a pioneer role in developing the mobility, particularly focusing on safety (“KIA Motors Annual Report 2012”, 2013).…

    • 2675 Words
    • 11 Pages
    Satisfactory Essays