Topics: Toyota, Automobile, Daihatsu Pages: 3 (924 words) Published: March 27, 2013
* 1. INTRODUCTIONPerusahaan Otomobil Nasional Berhad (PROTON) wasincorporated in May 7, 1983 to manufacture, assembleand sell motor vehicles and related products, includingaccessories, spare parts and other components.PROTON produced Malaysias first car, the ProtonSaga, commercially launched on July 9, 1985 by formerMalaysian Prime Minister, Tun Dr. MahathirMohamed, who had originally conceived the idea of aMalaysian cars.Toyota Motor Corporation is the market leader inautomotive industry and the worlds largest motorvehicle manufacturing groups. It sell about 7,234,439unit of all type of vehicles in 2009. * 2. BENCHMARKPROTON benchmark is based on Toyota Motor Corporation . ToyotaMotor, the worlds largest automotive manufacturer (overtaking GM in2008), designs and manufactures a diverse product line-up that rangesfrom subcompacts to luxury and sports vehicles toSUVs, trucks, minivans, and buses. Its vehicles are produced either withcombustion or hybrid engines, as with the Prius. Toyotas subsidiaries alsomanufacture vehicles: Daihatsu Motor produces mini-vehicles, while HinoMotors produces trucks and buses. Additionally, Toyota makes automotiveparts for its own use and for sale to others. Popular models include theCamry, Corolla, Land Cruiser, and luxury Lexus line, as well as the Tundratruck. In Asia, they generates almost 40% of sales. * 3. VISION• They strive to become a successful Malaysian Automotive Manufacturer globally by being customer oriented and producing competitively priced and innovative quality products. * 4. MISSIONOur Company history is one of the remarkable achievements ofwhich we are proud(1) of. In our pride lies the vital energy thatdrives us forward and forces us to take on new challenges. Notonly our customers but also our business associates andshareholders need to trust our ability and rely(2) on us todeliver on our promise of quality. We continually strive toexpand our knowledge(3), skills and expertise in order to findbetter...
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