Pros And Cons Of Wikipedia

The signals are clear: Google started sending less traffic to Wikipedia than it had a few months ago. While Wikipedia’s representatives aren’t very concerned about this phenomenon, the top affiliate networks are not too relaxed about what’s happening. In the last six months, the organic traffic from Google to Wikipedia had declined a massive 40%! Because the difference was hard to ignore, there were plenty of SEO experts who thought that the site had been hit by a Panda penalty (Read more about how Google Panda can affect your affiliate site - http://blog.revenuegiants.com/marketing/can-google-panda-affect-your-affiliate-site/)
Google, Wikipedia and the top affiliate networks
In just three months, Wikipedia received 250 million fewer visitors compared to the same time last year. The officials of the free encyclopedia know about this, but they are not at
SEO and Wikipedia
Wikipedia does not have an apocalyptic view about this because its core audience knows the site very well and it has all the necessary experience to get exactly what they want. The loyal users use internal searches or they head directly to the page they want to see. This somehow works like in the case of the top affiliate networks. People know what they want and where they should go to find it.
In the case of the casual users, they get what they need from Google and follow up with a click to a page if they want more information about the topic they’re interested in. And it seems that Wikipedia is not very interested in these kind of searches, that’s why it’s treating the traffic losses very lightly. After all, Wikipedia is a huge brand on its own and has built its reputation without relying on the help of search engines.
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