Proposal Sample

Satisfactory Essays
Topics: Marketing, 1922
Spark hunting Advertisement Company
I.I Chundrigar Road, Block-5, Karachi.
Phone: 021-347865, 021-3746485
Email: spark.hunting@gmail.com
Http: www.sparkhunting.org

Dated: 17 August 17, 2010

Mr. Jessica Ellen,
Chief Executive Officer
Star Line Company.
Karachi, Pakistan.

Dear Ms. Jessica,
The prime goal of our company is to elevate the sales of new products in the market by making good advertisement. Last week, you expressed your concern regarding launching of your new brand “Star Line Metal Bike” with Mr. Aftab, Executive Director of Spark Hunting. We are pleased to accept your request for presenting the proposal outlining our approach to the promotion campaign for the launch of “Star Line Metal Bike”

Background:
Since 25 years, Star Line has been provided quality products to their consumer which has made Star Line as an ambassador of automobiles internationally. Every time, your brand introduces a new technology for their consumer which create benchmark for other companies. We understand your needs for creating the “right impact” for the successful launch. That is why we wanted to share a plan of campaign with you which we have specially designed for the launch of your product. The purpose of this plan is to (a) advertisement strategies, (b) expected timing of the launch and (c) forms of publicity.

Proposed Plan:
In order to have a creative, memorable and rightly stated campaign, Spark Hunting Company has developed an outline which includes our advertisement strategies, the expected timing of the launch, and forms of publicity intended.
a. Advertisement strategies:
As we have thoroughly studied the features of your product and we are ready to portray it in a right way. According to our research, short slogan has proved to be a good strategy for remembering the product. In our plan, we have created 10 short slogans for your product’s launch which will be implemented after getting approval from your organization.
b. The expected timing

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