We have taken NESTLE Dairy Farm milk for our project report. Their aim is to provide customer with milk on suitable prices make the product as convenient as possible. According to their claim, they provide the best food throughout the world.
Strength –S
(These are positive internal factors that Nestle Dairy Farm can control)
1. Wide distribution network
2. Good quality of products
3. Sufficient resources
4. Familiarity and loyalty in HK
Weakness – W
(These are negative internal factors that Nestle Dairy Farm can control)
1. High employee turnover
2. Preservation
3. Storage
4. TVC Advertisements
5. Package materials
Opportunity – O
(These are positive external factors that Dairy Farm cannot control)
1. Awareness of healthy lifestyle
2. Awareness of loss of Calcium
3. Increasing demand of the milk products for recipes
4. IT technology & Media
5. Increasing number of Catering service for School
Threats – T
(These are negative external factors that Dairy Farm cannot control)
1. Government Regulations
2. Competitor
3. Contamination of Raw Material
4. Allergic reaction
5. Economic Factor
6. Environmental Protection
SO strategies
1. Healthy brand image x Awareness of healthy lifestyle
2. Sufficient Resources x Awareness of loss of Calcium
3. Good Quality of Products x Increasing number of catering services provider for school
4. Sufficient Resources , Good Quality x Increasing demand of the milk products for recipes
5. Good Quality of Products x Increasing number of Catering service for School
6. Familiarity and loyalty in HK x IT technology & Media
WO Strategies
1. Lack of advertisement on TV x IT technology & Media
ST strategies
1. Quality Product x Contamination of Raw Material
2. Sufficient Resources x Allergic Reactions
3. Wide distribution network x Competitor
4. Sufficient resources x Economic Factor
WT strategies
1. Preservation, Storage x Government Regulations - Food safety
2. Non recycle package x environmental protection
3. Lack of advertisement on TV x Competitor.
Reference
Nestle dairy farm web site http://www.nestle.com.hk/brands/milk/dairyfarm The Health Benefits of Calcium / Calcium and Bone Health http://www.algaecal.com/algaecal-ingredients/calcium/calcium-benefits/
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