Proposal Letter

Powerful Essays
Topics: Brand, Brand equity
THESIS REPORT

ON

“Measuring the impact of corporate credibility on brand equity. An investigation in the context of mobile phone operator in Bangladesh (Grameenphone, Banglalink)”

JAHANGIRNAGAR UNIVERSITY
SAVAR, DHAKA-1342
Thesis Report

On

“Measuring the impact of corporate credibility on brand equity. An investigation in the context of mobile phone operator in Bangladesh (Grameenphone, Banglalink)”.

Supervised By
Farhana Sehreen
Lecturer,
Department of Marketing,
Faculty of Business Studies,
Jahangirnagar University, Savar, Dhaka-1342

Prepared By
Md. Golam Murshid
ID NO-20121273
Batch -2nd
Jahangirnagar University

Date of Submission: 18 April, 2013

JAHANGIRNAGAR UNIVERSITY

Letter of Submission

Date: 18.04.2013

To
Farhana Sehreen
Lecturer
Department of marketing
Faculty of Business Studies
Jahangirnagar University,savar, Dhaka

Subject: “Measuring the impact of corporate credibility on brand equity. An investigation in the context of mobile phone operator in Bangladesh (Grameenphone, Banglalink,)”.

Dear Sir

It is my great pleasure to submit you my thesis report on “Measuring the impact of corporate credibility on brand equity. An investigation in the context of mobile phone operator in Bangladesh (Grameenphone, Banglalink,)”. I have tried to complete this report properly following the guidelines provided by you.

I have confidence that for preparing the thesis report it has helped me lot gathering the knowledge about two Mobile operator in Bangladesh and about the technique of using the SPSS software. I will be obliged to answer any query that may arise during the evaluation of this report. So, I am fervently requesting and hope that you would be kind enough to accept my report and oblige thereby.

Sincerely Yours

____________________
Md. Golam Murshid
ID: 20121273
2nd Batch
MBA (Major in Marketing)
Jahangirnagar University

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