Proposal Keast
University of Plymouth 2009
Andrej NOETH
Research Proposal
PGBS0120
Submitted to: Sarah Keast
Course: Research Methods
Date: 13 February 2009 Word Count: 1858
Content List
Content list p. 2
Purpose for the project p. 3
Background p. 3
Research Question p. 5
Research Objectives p. 5
Methodology p. 6
Timescale p. 9
Resources p. 10
References p. 11
Purpose of the project
The overall aim of this project is to explore international strategy approaches and their successful implementation outside Europe and examine the Russian market as a potential business environment.
Background
“Russia has engaged in a wide range of cooperative activities with the states of Europe. It has negotiated all manner of arrangements with NATO and the European Union and has become a full member of the Council of Europe”, (Webber, 2000 p. vii).
The researcher has come across various publications concerning internationalisation strategies of different companies and Russia and its relations with Europe. One research was conducted on the strategic management of a subsidiary within an international business, focusing on how competence building in the international business leads to the creation of capabilities in foreign subsidiaries, (Birkinshaw et al 1998). This is one method of internationalisation.
Further research was conducted on locations of international companies, where the author suggests that many of the explanations of the 1970s and early 1980s need to be modified as firm-specific assets have become mobile across natural boundaries. He also examines the dynamic interface between value-added activities of international business in different locations, (Dunning, 1998). This research looks precisely at the strategic location that an international business can acquire in the foreign market like Russia for example.
One other research area that has been introduced is about the elements of cooperation
Andrej NOETH
Research Proposal
PGBS0120
Submitted to: Sarah Keast
Course: Research Methods
Date: 13 February 2009 Word Count: 1858
Content List
Content list p. 2
Purpose for the project p. 3
Background p. 3
Research Question p. 5
Research Objectives p. 5
Methodology p. 6
Timescale p. 9
Resources p. 10
References p. 11
Purpose of the project
The overall aim of this project is to explore international strategy approaches and their successful implementation outside Europe and examine the Russian market as a potential business environment.
Background
“Russia has engaged in a wide range of cooperative activities with the states of Europe. It has negotiated all manner of arrangements with NATO and the European Union and has become a full member of the Council of Europe”, (Webber, 2000 p. vii).
The researcher has come across various publications concerning internationalisation strategies of different companies and Russia and its relations with Europe. One research was conducted on the strategic management of a subsidiary within an international business, focusing on how competence building in the international business leads to the creation of capabilities in foreign subsidiaries, (Birkinshaw et al 1998). This is one method of internationalisation.
Further research was conducted on locations of international companies, where the author suggests that many of the explanations of the 1970s and early 1980s need to be modified as firm-specific assets have become mobile across natural boundaries. He also examines the dynamic interface between value-added activities of international business in different locations, (Dunning, 1998). This research looks precisely at the strategic location that an international business can acquire in the foreign market like Russia for example.
One other research area that has been introduced is about the elements of cooperation
References: Birkinshaw et al (1998) Strategic Management Journal. Entrepreneurship in multinational corporations: the characteristics of subsidiary initiatives. John Wiley & Sons Inc. Blaxter, L. et al. (1996) How to Research. Open University Press Daniels, J Denscombe, M. (2007) The Good Research Guide. (ed. 3). Open University Press Dunning, J Eberwein, W and Tholen, J. (1997) Market or Mafia: Russian Managers on the Difficult Road towards an Open Society. Ashgate Publishing Limited Eiteman, D Johnson, R. W. (2008) Non-Participant Observation [online]. [Accessed 10th January 2008] www.qualres.org/HomeObse-3594.html Lo, B. (2002) Russian Foreign Policy in the Post-Soviet Era. Palgrave Macmillan. Sekaran, U. (1992) Research Methods for Business: A Skill-building Approach. (ed 2) John Wiley & Sons Rugman, A