Proposal for Research Methods

Topics: Manchester United F.C., Premier League, Aston Villa F.C. Pages: 7 (2008 words) Published: June 10, 2013
| To be filled in by the student□ Non Confidential □ Confidential

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Title:
The conspicuous spending of billionaires and corporation funds in British football: impact on supporters and the community

Program: MIB - 31 - Grenoble (2011 - 2013)
Academic Year: 2011-2012
Dissertation / Project / Internship Report: Project Proposal 2011-2012
Student Name: Leo Mikaël
School Tutor / Evaluator Name: Djeddour Mohamed

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Position occupied during internship: ……………………………………………………. ........................................................................................................................................

Summary: Football clubs are increasingly taken over by billionaires or foreign corporations. They spend millions of pounds in order to get the best players and have the greatest coaches to win the Premier League and other European competitions. The aim of this study is to analyze how supporters or the community consider their club being sold to foreigners: does their opinion fluctuate according to the performance of their club? Keywords: (cf. Thesaurus du Management):

EUROPE - UNITED KINGDOM
CULTURAL ENVIRONMENT - SPORTS
CORPORATE FINANCE - INVESTMENT
BEHAVIORAL SCIENCE - BEHAVIOR

Leo MIB C1
Mikael

Final Management Project – Project Proposal

The Conspicuous spending of billionaires and corporation funds in British football: impact on supporters and the community

Tutor: Mr Djeddour Mohamed Proposal due to September 30th 2012 Throughout this project proposal, we will try to explain the aim of this Final Management project that will be done during the school year. This proposal is the next step after what has been done previously during our first year at Grenoble Graduate School of Business, especially in the Research Methods class. Project title

I have decided to conduct my study on British Football, and especially the management of clubs from the Premier League, that are owned by foreign investors. The aim of the study is to analyze if this foreign ownership has an impact, positive or negative, on a club’s supporters, and also on the community around the concerned club. My research paper will have for title: “The conspicuous spending of billionaires and corporation funds in British football: impact on supporters and the community.” What is the project about?

In May 2011, after a whole year of expectations and suspense, Manchester City finally won the Premier league, just ahead of their eternal rivals: Manchester United. Even if all the supporters will always say how different these two teams are, there is one common factor: they are both owned by foreign investors.

Indeed, Manchester City was bought during summer 2008 by an Emirati Private investing fund, while Manchester United was acquired in 2005 by the Glazer family, owners of an American corporation specialized in Food processing, Sports teams and Real estate. In fact, if we have a close look at the Premier League clubs, we will see that out of 20, 10 are owned by foreigners. The following table illustrates this proportion.

Club| Owners| Source of wealth|
Arsenal| * Stan Kroenke (USA) * Alisher Usmanov and
Farhad Moshiri (Russia and Iran)
| Kroenke – Property & Sports Franchises
Usmanov – Mining, Lumber & Investment
Hill-Wood – Banking
Keswick – Banking|
Aston Villa| * Randy Lerner (USA)| Banking & Investment, Inheritance| Chelsea| * Roman Abramovitch (Russia)| Oil & Industry| Fulham| * Mohamed Al Fayed (Egypt)| Retail|

Liverpool| * Fenway Sports Group(USA) * Lebron James| Fenway Sports Group – Investment and media James – Professional basketball player|
Man U| * Glazer (USA)| Food Processing, Sports Teams &...

Bibliography: Ian Holloway, “Why I don’t want foreign owners coming here and killing football’s dream in exchange for a quick buck”, published on the 22/10/2011 for the Mirror Football, found on http://www.mirrorfootball.co.uk/opinion/columnists/ian-holloway/Ian-Holloway-column-Why-I-don-t-want-foreign-owners-coming-here-and-killing-football-s-dreams-in-exchange-for-a-quick-buck-article818131.html, (visited on the 20th of September 2012)
Draper, Rob, “Foreign investors drive the league closer to the edge”, Mail on Sunday, 10/5/2008, p102, 1/2p,
Marc Roche, “Golden boys et diables rouges : un groupe de riches supporters de Manchester United a lancé une offensive sur le club endetté, propriété de la famille américaine Glazer”, Le Monde, (3/05/2010), (French), p3, 0p 
Jay Rufus, “Can US investment benefit english football brands”, Marketing Week (01419285), 2/7/2008, Vol. 31 Issue 6, p8-8, 1/2p
Williams John & Hopkins Stephen, “Over here: Americanization and the new politics of football club ownership – The case of Liverpool FC”, Sport in Society, Vol 14(2), Mar, 2011. pp. 160-174, United Kingdom: Taylor & Francis.
Spink Christopher, “Football crazy”, Acquisitions Monthly, Feb2008, Issue 280, p43-46, 4p, 9 Color Photographs, 4 Charts
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