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researh proposal

public EVENTS: maximizing environmental leveraging

prepared by:
Nancy Pereira azzura nordin
OVERVIEW
At any point in time, thousands of events are happening globally, with millions of guests travelling to and from different locations around the world. Events are organised in numerous places all over the globe thereby affecting every metropolitan city in the world. The Event industry has been leaving a heavy ecological footprint in its wake. The fact is, it generates a lot of money, but it also leaves a lot of waste. Nevertheless, it is perfectly situated to have an extraordinary impact by planning events with environmental awareness in mind i.e. by greening up their choices. Green planning is a responsible way of doing business that includes energy conservation, minimizing consumption of natural resources, reducing waste, reusing resources, recycling, and using earth-friendly products. Green events are not mainstream yet but are evolving and planners, venues, suppliers and participants are taking action by following green practices and implementing more environmentally friendly processes and programs.
This research paper examines the need & methodology that can be employed to maximise environmental leveraging of public events in general while focussing on reducing the ecological footprint of events on the host region. A leverage analysis differs from an impact analysis i.e. it focuses on how to maximize the potential positive impacts and minimize the negative impacts for an event that will be held at some point of time in the future. Large-scale research has already been done on the economic & social leverage of events, leaving the environmental leverage of public events virtually untouched. (O’Brien, 2007). “ecological footprint” (EF) is the measurement of a population, business, or event’s demands for natural resources. It compares human consumption of natural resources with the earth 's ecological capacity to regenerate them. It



References: About the Event (2007) from http://liveearth.org/event.php Green Events Initiative (2007) from http://spaceshare.com/greenevents/ Research Ethics (2007) from http://www.gu.edu.au/or/secure/booklet/humans/ booklet _21/ Kristen L

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