Cyril Ekhasomi Ipogah
Bsc (Hons) Computing
Mr, Ram Kallapiran
East London College Centre
In this global recession era and competition among organisations on the increase, the aim of this project is to develop Market Simulation Software-a well established market research tool that will help Tricia-mart boost its sales, increase its market shares, improve its services and win over many customers.
With the Simulation software, it is relatively easy to change the features or price point of a product and have the simulation software predict the market share that the product would attain in the market. This I hope to achieve by using the computer to emulate a real world situation. It is time based, and takes into account all the resources and constraints involved, as well as the way these things interacts with each other as time passes. Simulation also builds in the randomness that would be seen in real life. For instance, it doesn’t always take exactly 5-minutes for a customer to be served and a customer don’t always arrive every 15-minutes. This means that the simulation really can match reality, so when one make changes to the simulation; it will demonstrate exactly how the system would behave in real life.
The simulation application software can be evaluated as staff and management of Tricia-Mart can quickly try out ideas at a fraction of the cost of advertising in the media, radio or television. And, because they can try ideas quickly, will have more ideas, and gain many insights, into how to relate with their customers and run their organisation more effectively.
The Simulation Software Works in this way (Design interface) When you click the run button in the simulation application software, you see the work that Tricia-Mart do (their products, prizes and offers etc). The clock in the corner of the screen tells
References: (at least 2): 1. Database System (5th Edition) – Thomas Connolly and Caroline Begg 2. Information System Development (4th Edition) – David Avison and Guy Fitzgerald <Harvard model> Constraints: Though, the scope of this project is restricted to Tricia-Mart organisation but might be used as a model in developing simulation software for other companies upon improvement on it. <Where is the Gannt chart?>