Preview

Propaganda and Important Publicity Times

Good Essays
Open Document
Open Document
998 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Propaganda and Important Publicity Times
Publicity is the deliberate attempt to manage the public 's perception of a subject. The subjects of publicity include people (for example, politicians and performing artists), goods and services, organizations of all kinds, and works of art or entertainment.
Publicity is the act of attracting the media attention and gaining visibility with the public, it necessarily needs the compliment of the media it cannot be done internally because it requires the attention of the publicist and it is the publicist that carries out publicity while PR is the strategic management function that helps an organization communicate, establish and maintain relation with the important audiences, It can be done internally without the use of media
From a marketing perspective, publicity is one component of promotion which is one component of marketing. The other elements of the promotional mix are advertising, sales promotion, direct marketing and personal selling. Examples of promotional tactics include:
Art exhibitions event sponsorship
Arrange a speech or talk
Make an analysis or prediction
Conduct a poll or survey
Issue a report
Take a stand on a controversial subject
Arrange for a testimonial
Announce an appointment
Invent then present an award
Stage a debate
Organize a tour of your business or projects
Issue a commendation
The advantages of publicity are low cost, and credibility (particularly if the publicity is aired in between news stories like on evening TV news casts). New technologies such as weblogs, web cameras, web affiliates, and convergence (phone-camera posting of pictures and videos to websites) are changing the cost-structure. The disadvantages are lack of control over how your releases will be used, and frustration over the low percentage of releases that are taken up by the media.
Publicity draws on several key themes including birth, love, and death. These are of particular interest because they are themes in human lives which feature heavily



References: Jump up ^ Berger, John (1972). Ways of Seeing. London, England: BBC. p. 131. ISBN 9780140135152.

You May Also Find These Documents Helpful

  • Powerful Essays

    Business Btec P1 Unit 9

    • 2301 Words
    • 10 Pages

    * Publicity/Public relations - Paid stimulation of supply for a product, service, or business unit etc. by planting significant news about it or a favorable presentation of it in the media.…

    • 2301 Words
    • 10 Pages
    Powerful Essays
  • Best Essays

    Ways of Seeing

    • 1739 Words
    • 7 Pages

    This is the mystery and theory of publicity today - to incorporate human emotions to affect the behavior and thereby to promote the product or a desired cause. The only intention being to draw the viewer not entirely towards the product but towards his own superior future, the future which is enhanced due to the presence of the product. This clearly indicates that human actions are based on emotional instinct, not logic.…

    • 1739 Words
    • 7 Pages
    Best Essays
  • Good Essays

    References: Davis, D.K. & Baron, S.J. (1981). A History of Our Understanding of Mass Communication. In: Davis, D.K. & Baron, S.J. (Eds.). Mass Communication and Everyday Life: A Perspective on Theory and Effects (19-52). Belmont: Wadsworth Publishing.…

    • 465 Words
    • 2 Pages
    Good Essays
  • Best Essays

    Although public relations has been practiced for years, it has always suffered from an identity crisis during the evolution. For example, the roles of public relations and the press are always mixed up and hard to be distinguished. In the past, people defined public relations as “using communication to build and hold goodwill”, “builder of public opinion” and “motivator” (Hutton 1999). In the present, it is defined as “reputation management”, “perception management”, and ”image management” (Hutton et al. 2001). Lordan (2005) suggested “the role of public relations professionals is to…

    • 2671 Words
    • 11 Pages
    Best Essays
  • Good Essays

    Public relations is about Reputation – the result of what you do, what you say and what others say about you. Public relations practice is the disciple which looks after reputation with the aim of earning understanding and support, and influencing opinion and behavior. 1 4. FRANK JEFKINS Public relations consist of all forms of Planned Communication, outwards and inwards between an organization and its publics for the purpose of achieving specific objective concerning mutual understanding. 5.…

    • 796 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Imc Exam Study Guide

    • 2431 Words
    • 10 Pages

    What is IMC and what is the purpose of it? Coordination/integration of all mktg comm.. tools/channels/sources within company into seamless program using minimal cost Maximizes impact on all relevant internal/external audiences Purpose generate ST financial returns and build LT brand value The Promotional Mix Advertising Paid form of non-personal communication Direct Marketing Direct mail, catalogs, telemarketing, etc.…

    • 2431 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    * Promotion - It includes promotion related activities that advertising, personal selling and public relations etc.…

    • 804 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    Marketing

    • 1057 Words
    • 5 Pages

    Which of the following statements best describe public relations as a whole? a) Building and maintaining national or local community relations by organizing various public events. b) A concerted effort to manage any negative publicity about its product or company or crisis that may occur. c) Maintaining good relationship with its various stakeholders to ensure that they perform better and achieve organization goals…

    • 1057 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    A general level, Grunig (1976, 1989, 1992b) and Grunig and Hunt (1984) conceptualized four public relations models: publicity, public information, two-way asymmetrical and two-way symmetrical.…

    • 1908 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Advertising and Product

    • 3921 Words
    • 16 Pages

    The objectives of all business are to makes profits and a merchandising concern can do that by increasing its sales at remunerative prices. This is possible, if the product is widely polished to be audience the final consumers, channel members and industrial users and through convincing arguments it is persuaded to buy it. Publicity makes a thing or an idea known to people. It is a general term indicating efforts at mass appeal. As personal stimulation of demand for a product service or business unit by planting commercially significant news about it in a published medium or obtaining favourable presentation of it upon video television or stage that is not paid for by the sponsor.…

    • 3921 Words
    • 16 Pages
    Powerful Essays
  • Good Essays

    News Release

    • 3443 Words
    • 14 Pages

    In a nutshell, Public Relations is getting editorial coverage of an event, product or person. The importance of public relations should never be underestimated. When the interest of local media is tapped an Internet Consultant establishes the credibility of having an independent third party declaring that what they are doing is unique and worthy of attention in the greater community. Public Relations is also an excellent source for new business sales leads.…

    • 3443 Words
    • 14 Pages
    Good Essays
  • Good Essays

    Public Relations, what they call "PR", has always played a tremendous part of our daily lives. It is…

    • 2214 Words
    • 9 Pages
    Good Essays
  • Powerful Essays

    Sales Promotion

    • 3409 Words
    • 11 Pages

    Public relations - Paid intimate stimulation of supply for a product, service, or business unit by planting significant news about it or a favorable presentation of it in the media. Examples: Newspaper and magazine articles/reports, TVs and radio presentations, charitable contributions, speeches, issue advertising, and seminars.…

    • 3409 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    Now I will begin discussing publicity and its relevance. First, off publicity is known as the conscious attempt to manage the public's perception of a subject. Publicity is achieved by directly working with media. In addition, publicity is understood a more powerful method than advertising. Advertising cost a lot of money. Think about it a full-page ad in the New York Times…

    • 2607 Words
    • 7 Pages
    Good Essays
  • Satisfactory Essays

    Colgate Promotion

    • 296 Words
    • 2 Pages

    Promotion is a communication means the merits of the product and persuade customers to buy it . Promotion has following four distinct elements. Personal selling , Advertising , Sales Promotion,and Public relations which can be used as such or can be used in combination to promote the product .…

    • 296 Words
    • 2 Pages
    Satisfactory Essays