Promotional Strategy
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ANALYSIS STUDY ABOUT PROMOTION STRATEGY AND SERVICE QUALITY IMPROVEMENT OF KOFIELOSOPHY CAFÉ BANDUNG TO INCREASE THE COMPETITIVE STRENGTH
By:
Muhammad Fakhrizal Rukandi
19008159
A Final Project in Partial Fulfillment Of The Requirement For The Degree of Bachelor Management
Undergraduate Program of Management Study
School of Business and Management
Institute of Technology Bandung
Approved by:
CHAPTER 1
INTRODUCTION
1.1 Background
Nowadays, café is one of the most demanded businesses. Café’s business development continues to grow day by day, so differentiation every café has its own advantages. For example, there are café for reading books, watch live music, watch football, meeting, or just as extra facility (such as in the workshop, or in the car saloon), etc.
Café taken from French language, that means coffee, but later become a place where people can drink not only coffee but also other beverages. In Indonesia, café means a simple place, but quite interesting where people can also eat.
Café regarding to common encyclopedia is a place that serve food and beverages or place used to eat.
Café regarding to The New Collins Dictionary & Theosaurus is a cheap restaurant that serving an easy cooked food. Café is a place that similar to restaurant but has a special restriction.
From definitions above author conclude that café is a place like restaurant with a smaller scope that serve food and beverages with variety facilities such as live music or free internet that provided for their customer.
Hanging out with friends, or family definitely becoming something that makes us happy. Especially if it is we do in a relaxed atmosphere in a room or a special place.
There are several ways you can do to it, especially the design space for a coffee, tea or a chat with the family, namely by:
Create a comfortable sofa and put in seating space, the comfort it would certainly have made us feel at home and comfort to sharing stories.
ANALYSIS STUDY ABOUT PROMOTION STRATEGY AND SERVICE QUALITY IMPROVEMENT OF KOFIELOSOPHY CAFÉ BANDUNG TO INCREASE THE COMPETITIVE STRENGTH
By:
Muhammad Fakhrizal Rukandi
19008159
A Final Project in Partial Fulfillment Of The Requirement For The Degree of Bachelor Management
Undergraduate Program of Management Study
School of Business and Management
Institute of Technology Bandung
Approved by:
CHAPTER 1
INTRODUCTION
1.1 Background
Nowadays, café is one of the most demanded businesses. Café’s business development continues to grow day by day, so differentiation every café has its own advantages. For example, there are café for reading books, watch live music, watch football, meeting, or just as extra facility (such as in the workshop, or in the car saloon), etc.
Café taken from French language, that means coffee, but later become a place where people can drink not only coffee but also other beverages. In Indonesia, café means a simple place, but quite interesting where people can also eat.
Café regarding to common encyclopedia is a place that serve food and beverages or place used to eat.
Café regarding to The New Collins Dictionary & Theosaurus is a cheap restaurant that serving an easy cooked food. Café is a place that similar to restaurant but has a special restriction.
From definitions above author conclude that café is a place like restaurant with a smaller scope that serve food and beverages with variety facilities such as live music or free internet that provided for their customer.
Hanging out with friends, or family definitely becoming something that makes us happy. Especially if it is we do in a relaxed atmosphere in a room or a special place.
There are several ways you can do to it, especially the design space for a coffee, tea or a chat with the family, namely by:
Create a comfortable sofa and put in seating space, the comfort it would certainly have made us feel at home and comfort to sharing stories.