Promotional Mix

Satisfactory Essays
UNIT 9: Creative Product Promotion

You are on work experience with large marketing consultant and have been asked to investigate some marketing/promotion situations as part of a research project they are working on.

Carry out the following tasks for them and present your research in a professional report

Task 1 (P1)
Describe the promotional mix used by two selected organisations for a selected product/service.
Use a high street retailer of your choice and a business of your choice, which provides a service.
• Using these two organisations, you must describe the promotional mix they use to communicate information about their products or services to their customers.
• You should include a description of the promotional methods they use.
• Include pictures and examples where possible.
• You should explain what the promotional mix is designed to do and how the business will benefit by using the particular mix they have chosen.

Promotional Mix:
The promotional mix is how a business attempts to promote their business to a specific target audience. The variety of promotional methods that the business use is known as the promotional mix; the promotional mix is made up of 6 parts:

- Advertising
- Sales Promotion
- Public Relations
- Personal Selling
- Sponsorship
- Direct Marketing

River Island – Promotional Mix

Task 2 (P2)
Explain the role of promotion within the marketing mix for a selected product/service.
Pick a mobile phone network provider for this task.
• Describe which aspects of the marketing mix are important to them.
• For each of the 7P’s, describe the role that promotion plays.

Task 3 (M1)
Explain how promotion is integrated with the rest of the marketing mix of a selected organisation to achieve its marketing aims and objectives.
Use the same organisation for this task that you selected for task 2.
• Identify the organisation’s aims and objectives.
• You should

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