Projects on All Topics
A
RESEARCH REPORT
OF
brand positioning of nokia AT DELHI /NCR
Submitted To:
U.P. Technical University, Lucknow for the partial fulfillment of
MASTER OF BUSINESS ADMINISTRATION
Session -2008-10
|Submitted To: |Submitted By: |
|Mr. Anurag Sharma |Qamruzzama Siddiqui |
|(Faculty, Management) |MBA III Sem. |
| |Roll No. 0828570021 |
[pic]
INSTITUTE OF TECHNOLOGY & MANAGEMENT
12th Km. Stone, Meerut-Baghpat road, Panchli khurd, meerut e-mail: info@itmmeerut.com, website: www.itmmeerut.com/www.itmmeerut.org
Contents
1. Executive Summary 1 2. Nature of the study 2-10 o Introduction o Statement of the Objective o Duration of the Study o Scope of the Study o Limitation of the Study 3. Methodology and Research and Development 11 4. Company Profile 18-41 o Origin o Growth and Development o Product Profile o Present Strategy o Future Strategy 5. Promotion Strategy for Nokia Mobile 50-52 o Promotion Plan o Types of Promotion 6. Data Analysis & Data Presentation 53 7. Findings of the Study 70 8. Recommendations 76 9. Result and Observation (Conclusion) 78 10. Questionnaire 80 11. Bibliography 85
STUDENT DECLARATION
I QAMRUZZAMA SIDDIQUI student of MBA hereby declared that the Project report titled "Brand Positioning of Nokia at Delhi/NCR” is completed and submitted is my original work.
The imperial finding in this report are based on the data collected by me. I have not submitted
RESEARCH REPORT
OF
brand positioning of nokia AT DELHI /NCR
Submitted To:
U.P. Technical University, Lucknow for the partial fulfillment of
MASTER OF BUSINESS ADMINISTRATION
Session -2008-10
|Submitted To: |Submitted By: |
|Mr. Anurag Sharma |Qamruzzama Siddiqui |
|(Faculty, Management) |MBA III Sem. |
| |Roll No. 0828570021 |
[pic]
INSTITUTE OF TECHNOLOGY & MANAGEMENT
12th Km. Stone, Meerut-Baghpat road, Panchli khurd, meerut e-mail: info@itmmeerut.com, website: www.itmmeerut.com/www.itmmeerut.org
Contents
1. Executive Summary 1 2. Nature of the study 2-10 o Introduction o Statement of the Objective o Duration of the Study o Scope of the Study o Limitation of the Study 3. Methodology and Research and Development 11 4. Company Profile 18-41 o Origin o Growth and Development o Product Profile o Present Strategy o Future Strategy 5. Promotion Strategy for Nokia Mobile 50-52 o Promotion Plan o Types of Promotion 6. Data Analysis & Data Presentation 53 7. Findings of the Study 70 8. Recommendations 76 9. Result and Observation (Conclusion) 78 10. Questionnaire 80 11. Bibliography 85
STUDENT DECLARATION
I QAMRUZZAMA SIDDIQUI student of MBA hereby declared that the Project report titled "Brand Positioning of Nokia at Delhi/NCR” is completed and submitted is my original work.
The imperial finding in this report are based on the data collected by me. I have not submitted