Projects: Customer Relationship Management and Customers
“EFFECTIVENESS OF CUSTOMER RELATIONSHIP MANAGEMENT PROGRAMME IN STATE BANK OF INDIA”
Submitted In The Partial Fulfillment Of Degree Of MBA
Batch 2006-08
SUBMITTED TO: - SUBMITTED BY:-
Mrs. Riya Sharma Rishi Gupta
(Project Guide) Roll no. 0471483906
[pic]
MAHARAJA AGRASEN INSTITUE OF TECHNOLOGY
PSP AREA, SECTOR-22 ROHINI, DELHI—110085 Ph: 25489493-
WHOM SO EVER IT MAY CONCERN
This is to certify that the project on “EFFECTIVENESS OF CUSTOMER RELATIONSHIP MANAGEMENT PROGRAMME IN STATE BANK OF INDIA” carried out by Rishi Gupta S/o Sh. Manmohan Lal, under my guidance is an original research work and has not been published or conducted before. It is based on primary data and due care has been taken to ensure that all the sources of secondary data and references, either from published or unpublished literature or from internet have been duly acknowledged.
Lect …………………
(Faculty Maharaja Agrasen Institute of technology )
ACKNOWLEDGEMENT
I offer my sincerest thanks and express my deep gratitude to Mrs.Riya Sharma, my project guide for her immense help and guidance.
I would also like to take this opportunity to thank Dr. N.K. Kakkar and all the other staff of institute for their continuous help in providing detailed information & guidance whenever needed, in project.
Last but not least; I would like to thank all my friends for their continuous help whenever I was needed in project.
Rishi Gupta Roll no 0471483906
Contents
1. Executive Summary 2. Objective of study 3. Research Methodology 4. Introduction to CRM 5. Data presentation, analysis and interpretation 6. Findings 7. SWOT analysis 8. Conclusion 9.
Submitted In The Partial Fulfillment Of Degree Of MBA
Batch 2006-08
SUBMITTED TO: - SUBMITTED BY:-
Mrs. Riya Sharma Rishi Gupta
(Project Guide) Roll no. 0471483906
[pic]
MAHARAJA AGRASEN INSTITUE OF TECHNOLOGY
PSP AREA, SECTOR-22 ROHINI, DELHI—110085 Ph: 25489493-
WHOM SO EVER IT MAY CONCERN
This is to certify that the project on “EFFECTIVENESS OF CUSTOMER RELATIONSHIP MANAGEMENT PROGRAMME IN STATE BANK OF INDIA” carried out by Rishi Gupta S/o Sh. Manmohan Lal, under my guidance is an original research work and has not been published or conducted before. It is based on primary data and due care has been taken to ensure that all the sources of secondary data and references, either from published or unpublished literature or from internet have been duly acknowledged.
Lect …………………
(Faculty Maharaja Agrasen Institute of technology )
ACKNOWLEDGEMENT
I offer my sincerest thanks and express my deep gratitude to Mrs.Riya Sharma, my project guide for her immense help and guidance.
I would also like to take this opportunity to thank Dr. N.K. Kakkar and all the other staff of institute for their continuous help in providing detailed information & guidance whenever needed, in project.
Last but not least; I would like to thank all my friends for their continuous help whenever I was needed in project.
Rishi Gupta Roll no 0471483906
Contents
1. Executive Summary 2. Objective of study 3. Research Methodology 4. Introduction to CRM 5. Data presentation, analysis and interpretation 6. Findings 7. SWOT analysis 8. Conclusion 9.