Project report on videocon d2h

Topics: Satellite television, Direct broadcast satellite services, Cable television Pages: 68 (10165 words) Published: September 25, 2014


SUMMER TRAINING PROJECT REPORT ON

“A STUDY OF THE FACTORS EFFECTING SALES OF VIDEOCON D2H WITH EMPHASIS ON MARKETING MIX AND COMPETITOR ANALYSIS” (East Delhi Region)

Prepared For
SUBMITTED TO: SUBMITTED BY: Mr. Siddharth Brimania Suman Singh Regional Manager PGDM 1st Year

North & East India INMANTEC Business School Videocon D2H

Summer Training project report submitted

In

Partial Fulfillment of the Requirements for the Award of Post Graduate Diploma in Management (Recognized by AICTE, Ministry of HRD, Govt. of India)

By

Suman Singh

PG-13-034

2013-2015 Batch

Integrated Academy of Management and Technology
Ghaziabad

DECLARATION
I Ms Suman Singh hereby declare that the dissertation entitled “A STUDY OF THE FACTORS AFFECTING SALES OF VIDEOCON D2H WITH EMPHASIS ON MARKETING MIX AND COMPETITOR ANALYSIS” is the record of authentic work carried out by me in partial fulfilling of the requirements for the award of the degree of PGDM in MARKETING to INMANTEC B-School and has not been submitted earlier to any university or institute for the award of any degree/diploma etc.

Suman Singh
PG-13-034
(Marketing)

ACKNOWLEDGEMENTS

In this project report I have made an honest and dedicated attempt to make the research material as authentic as it could and I earnestly hope that it will provide workable information and knowledge to any person reading it. During this small time frame of two months in which the project reached its completion I had been fortunate enough to get support from a large number of people. I shall always be grateful to them without their help the project would have never seen the light of day. I would like to thank my internal guide Prof. Mohit Dhawan for his timely response via e-mail & personal meeting which immensely helped in giving the project the initial direction it needed. I would like to thank my external guide Mr. Siddharth Brimania(Revenue and Retention Manager) I would also like to thank Mr.Aman Dada(Circle Lead Marketing) and Mr. Shobhit Sharma(Area Sales Manager)for giving me the privilege of working under them and giving me their valuable time, advice, support and guiding me through the completion of my project. I would also like to give a special thanks to Mr. Sachin Kumar who provided me this wonderful opportunity for my summer internship. I dedicate this project to the dealers of East Delhi region who were extremely kind and who at times went out of the way to help me. Without their co-operation it would have not been possible to complete my research which I did within the stipulated time frame.

Suman Singh
PG-13-034
(Marketing)
TABLE OF CONTENTS

1. Introduction7
1.1. History8
1.2. BBCL14
1.3. DTH Industry overview16-22
1.4. About Videocon D2H23-25
2. Literature Review26
3. Research Objectives27
4. Data collection procedure28
5. Research Methodology29
5.1. Research Design29
5.2. Sampling and Sample Size29
5.3. Data Analysis Techniques29
5.4 Limitations of the Study30
6. Data Analysis and Interpretation 31-51
7. Findings of the Study52
8. Recommendations53
9. POP display...
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