Project Report on Product Life Cycle
Project report on product life cycle (PLC) ON FOSTER’S OF
Under the guidance of: Prepared By:
Mr. Shibashish Chakraborty Avisek Dey Faculty Guide- IBS Kolkata ACKNOWLEDGEMENT
This report has been made possible through direct and indirect support of various people for whom i wish to express my appreciation and gratitude. Nothing in this World can be achieved without proper coordination. Every work, be it of marketing, finance, production or successful launching of a product is the result of teamwork. This project could not have seen the light of the day without the coordination of Mr. Shibashish Chakraborty, our faculty guide and Mr. Mohit Arora, Area Sales manager, SABMiller (Kolkata). I would like to express my special thanks and gratitude for guiding me in my research project. Without his overall guidance and help, the project may not have been completed.
Avisek Dey
Table of contents
1) ACKNOWLEDGEMENT 2) MISSION AND VISION 3) INTRODUCTION 4) COMPANY HISTORY 5) BUSINESS LINES 6) PRODUCT DETAILS 7) LIFE CYCLE OF A PRODUCT
a. Introduction
b. Growth
c. Maturity
d. Decline 8) SWOT ANALYSIS OF THE PRODUCT 9) RECOMMENDATION 10) BIBLIOGRAPHY
MISSION, VISION AND VALUES OF SABMiller: SABMiller authority is very much committed to make it a responsible company because it makes sense. It 's not about being altruistic for its own sake, it 's about understanding how behaving responsibly has a positive impact on profitability and on
Under the guidance of: Prepared By:
Mr. Shibashish Chakraborty Avisek Dey Faculty Guide- IBS Kolkata ACKNOWLEDGEMENT
This report has been made possible through direct and indirect support of various people for whom i wish to express my appreciation and gratitude. Nothing in this World can be achieved without proper coordination. Every work, be it of marketing, finance, production or successful launching of a product is the result of teamwork. This project could not have seen the light of the day without the coordination of Mr. Shibashish Chakraborty, our faculty guide and Mr. Mohit Arora, Area Sales manager, SABMiller (Kolkata). I would like to express my special thanks and gratitude for guiding me in my research project. Without his overall guidance and help, the project may not have been completed.
Avisek Dey
Table of contents
1) ACKNOWLEDGEMENT 2) MISSION AND VISION 3) INTRODUCTION 4) COMPANY HISTORY 5) BUSINESS LINES 6) PRODUCT DETAILS 7) LIFE CYCLE OF A PRODUCT
a. Introduction
b. Growth
c. Maturity
d. Decline 8) SWOT ANALYSIS OF THE PRODUCT 9) RECOMMENDATION 10) BIBLIOGRAPHY
MISSION, VISION AND VALUES OF SABMiller: SABMiller authority is very much committed to make it a responsible company because it makes sense. It 's not about being altruistic for its own sake, it 's about understanding how behaving responsibly has a positive impact on profitability and on
Bibliography: Websites:- 1) www.wikipedia.org 2) www.sabmiller.in Books:- 1) Marketing Management ( kotler & Keller )