|PROJECT REPORT ON INDOASIAN |April 1 | | |2009 | |This report states what are the major brands present in the panel builder/contractor segment, retailer – |Customer preferences | |switchgear and lighting segment of indoasian customers what are the reasons they have selected those brands? | | |What are the problems with Indoasian? What are the reasons why customers are using/promoting Indoasian. | |
|Sl No. |Topics |Pg No. | |1 |INTRODUCTION |03 | |2 |STATEMENT OF PROBLEM |04 | |3 |OBJECTIVES AND SCOPE OF STUDY |05 | |4 |METHODOLOGY OF STUDY |06 | |5 |LIMITATIONS OF STUDY |07 | |6 |ABOUT INDOASIAN |08-09 | |7 |ANALYSIS AND INTERPRETATION |10-21 | |8 |FINDINGS OF THE REPORT |22 | |9 |OBSERVATION SHEET – RECORDED DATA |23-28 | |10 |REFERENCE EXCEL WORKSHEETS |29-41 |
Introduction to Project report
In the advancing modern era, almost all companies are adopting the marketing concepts relating to costumers. When a marketer adopts a market oriented business philosophy, the guiding principle becomes "It is more effective to make what costumer wants to buy then to sell them what a market wants to make or sell." Thus marketing concept is defined as a costumer oriented philosophy duly integrated and implemented through the entire organization in order to serve costumer better then competitors and there by ensure sustained growth and prosperity. Today the customer i.e. the king of the market consumer tries to satisfy his wants from different market sources, because he will be having tastes and accurate knowledge of the preference also changes from time to time. Hence the enterprise must produce and offer the products which will give desired satisfaction and services to the costumer much better then its competitor.
Introduction to the study
In this project, I have an attempt to analyze the role of market of Indo Asian with special reference to Consumer preferences towards the company’s products and its Marketing activities. Over the last decade, demand for electrical products has considerably grown with the growth in various fields Indo Asian have taken a very good position; it is playing a very important role in the Economy. Ii is very suitable for all classes of applications being household, industrial, civil , railways, etc.. In these days safe and secure electrical products are increasingly in demand day by day both for commercial and domestic purposes. Whatever it may be after satisfying their basic needs they will go for standard needs.
Statement of the problem
In the recent year market has received greater attainment. The focus of modern marketing concept is costumer and not the product, as it was earlier. Here the premium task of business...
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