Consumer Awareness And Satisfaction Towards Hyundai i10
Ujjal sandhu (Lect. Dept of Management)
Jat Pyarelal P.
Masters of Business Administration (2nd semester)
DR. I.T. GROUP OF INSTITUTES
Chandigarh-Patiala Highway, Jalalpur (Banur), Near Chandigarh
Affiliated to Punjab Technical University, Jalandhar. 2010-20
Certified that this project report “Consumer Awareness And Satisfaction Towards Hyundai i10.” is the original work, Jat Pyarelal P., who carried out the project work under my supervision as a part of Assignment of Research Methodology.
Ms. Ujjal sandhu
(Lect. Dept of Management)
We hereby declare that the project entitled “Consumer Awareness And Satisfaction Towards Hyundai i10” submitted for the Assignment of Research Methodology is our original work and the project has not formed the basis for the award of any degree, associateship, fellowship or any other similar titles.
Signature of the Student:
_____________________ Jat Pyarelal P.
Heartfelt thanks to the following people….
A Few typewritten words of thanks can-not really express the sincerity of my gratitude. But I am still trying to put into words my gratefulness towards all who have helped & encouraged me in carrying out this project.
I would like to thank Prof.P P ARYA (Director, DR.IT.) to give me guidelines and my worthy thanks to my teacher Ms. Ujjal sandhu (Lect. Dept of Management) for their valuable contribution during the academic session and guidance in preparation of this project report.
Finally, yet importantly, I would like to express my heartfelt thanks to my
beloved parents for their blessings, my friends/classmates for their help and
wishes for the successful completion of this project.
Name of Students,
Jat Pyarelal P.
Table of Content
| Page Num.
| TABLE OF CONTANT
| LIST OF TABLE
| Chapter – 1 Introduction
| Chapter – 2 Literature Review
| Chapter – 3 Research Methodology
| Chapter – 4 Result and discussions
| Chapter – 5 Finding and Conclusion
| Data & variable
List of Table
| Page Num.
| Annual income
| Do you own a car
| heard of i10
| How you come to know about i-10
| What you consider most while purchasing a car
| Do you consider i-10 as a premium car brand
| Which car of other brand according to you is a major competitor of i-10
| satisfaction with features
| suggestion for improvement
| Does advertisement influence purchasing decision
| Conclusion & Suggestion
CHAPTER – 1
A consumer is an individual who purchase or...
References: * Peter;M.; “ leads in customer satisfaction in India”;” TNS Automotive survey”; (24/08/2010).
* Oliver, R; “Hyundai, Maruti in close Tie on customer satisfaction”, Analoguecomic.com; (3/12/2010);
* Agnihotri, A; “Leaders in customer satisfaction”, JD power Asia Automobile Survey;( 02/03/2010);
* Joseph, A.S; “Indian customer satisfaction towards cars”, Internationally Index Journal; vol II, Issue-I; (January 2011);
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