Project Report on Hero Honda
A
PROJECT REPORT
ON
SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE OF MASTER IN BUSINESS ADMINISTRATION
AT
CUSTOMER SATISFICATION
[pic]
HONDA ACTIVA
SUBMITTED TO:- Prof. Rajesh Mehrotra (Director)
School of Business and Management SUBMITTED BY:-
ADITI GOYAL M.B.A. IV.B
PREFACE
I have to undergo analysis project for a particular organization in marketing research project as on subject. After doing a lot of brainstorming we chose Honda as our organization and studied it under the title of “Customer Satisfaction” of Honda. I have taking theoretical knowledge from the business school but I also required practical knowledge for getting good job opportunities or successful entrepreneur. So for that purpose I got knowledge and skill by these types of marketing research report. My finding for the report is that the customers of Hi-tech Honda are highly satisfied with its product.
In our project we study satisfaction of the customer of Honda in few cities. For this purpose I have prepared a questionnaire and collected the information using it. I have analyzed the collected information and made the findings.
ACKNOWLEDGEMENT
I was really difficult for me to complete the marketing research project without getting co-operation of certain people. In other words there are so many external people who directly or indirectly help me in my marketing research project.
My first and foremost note of thanks is due to the Director Prof. Rajesh Mehrotra for creating such a congenial environment to perform the project territories effectively.
I pay my heartfelt gratitude to my company guide to Mr.Baldev Patel (Deputy Manager) Hero Honda who has indebted me with his enormous help and suggestions. Her altruistic guidance and support has led me through the successful completion of the project. Her encouragement and cooperation has made my work worthwhile.
I
PROJECT REPORT
ON
SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE OF MASTER IN BUSINESS ADMINISTRATION
AT
CUSTOMER SATISFICATION
[pic]
HONDA ACTIVA
SUBMITTED TO:- Prof. Rajesh Mehrotra (Director)
School of Business and Management SUBMITTED BY:-
ADITI GOYAL M.B.A. IV.B
PREFACE
I have to undergo analysis project for a particular organization in marketing research project as on subject. After doing a lot of brainstorming we chose Honda as our organization and studied it under the title of “Customer Satisfaction” of Honda. I have taking theoretical knowledge from the business school but I also required practical knowledge for getting good job opportunities or successful entrepreneur. So for that purpose I got knowledge and skill by these types of marketing research report. My finding for the report is that the customers of Hi-tech Honda are highly satisfied with its product.
In our project we study satisfaction of the customer of Honda in few cities. For this purpose I have prepared a questionnaire and collected the information using it. I have analyzed the collected information and made the findings.
ACKNOWLEDGEMENT
I was really difficult for me to complete the marketing research project without getting co-operation of certain people. In other words there are so many external people who directly or indirectly help me in my marketing research project.
My first and foremost note of thanks is due to the Director Prof. Rajesh Mehrotra for creating such a congenial environment to perform the project territories effectively.
I pay my heartfelt gratitude to my company guide to Mr.Baldev Patel (Deputy Manager) Hero Honda who has indebted me with his enormous help and suggestions. Her altruistic guidance and support has led me through the successful completion of the project. Her encouragement and cooperation has made my work worthwhile.
I
Bibliography: |• Official Name |Honda Motorcycle & Scooter India Pvt. Ltd. | |• Established |20th Aug, 1999 |