PROJECT REPORT ON
Jignesh Sunil Sanghvi
1ST SEM MBA (VTU)
Lecturer MBA (VTU)
Dayananda Sagar College of Engineering
Department of Management Studies
The satisfaction of having completed my project would be incomplete without mentioning the people who made it possible and whose constant guidance has helped me secure immense amount of learning.
I would like to take this opportunity to thank and express my sincere gratitude towards Prof. Reshma, my business communication faculty for providing invaluable insights and patient guidance. I thank and express my deep sense of gratitude for her resourcefulness and for having provided me this wonderful opportunity.
This experience has provided me with in-depth understanding of lot of concepts and given practical insights.
Market provides a key to gain actual success only to those brands which match best to the current environment i.e." imperative" and can deliver what the people need and are ready to buy. It is perfectly true but this also depends on availability of good quality products along with excellent taste and services which further attract and add a golden opportunity for huge sales.
This also depends on a good planning approach and provide ample opportunity along with sufficient amount of products for sales in the coming years. This report introduces the various products of Coca Cola.
The study is based on the product line and product strategy of Coca Cola and provides an insight into some of the relevant marketing aspects with an understanding of the market potential.
CHAPTER 1: INTRODUCTION………………………………………… 1-3
* Company profile
* Objective of the study
* Scope of the study
* Significance of the study
* Limitations of the study
CHAPTER 2: METHODOLOGY AND FINDINGS................................. 3-7
* Method of Data Collection
CHAPTER 3: RESULTS AND CONCLUSIONS…………………...……. 8
* Results & Suggestions
CHAPTER 1: INTRODUCTION
Headquarters: One Coca-Cola Plaza Atlanta,
CEO: Neville Isdell
Stock Symbol: KO
Coca-Cola is the world's leading beverage company. The company is the world's leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands.
The company makes and distributes sodas, waters, fruit juice, teas and coffees and energy drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries drink the company's beverages at a rate exceeding 1.5 billion servings each day.
Major brands include Coke, Diet Coke, Sprite, Bacardi, A&W, Minute Maid, Dasani, Nestea, Powerade and Hi C.
In 2007, revenues were $28.8 billion, a 20% increase from the previous year, and net income was $5.9 billion. Unit volume increased 6%.
Coca-Cola announced in September it is investing more than $60 million to build the world's largest plastic-bottle-to-bottle recycling plant and support recycling in the U.S. These investments are part of a comprehensive goal to recycle or reuse 100 percent of the Company's plastic bottles in the U.S 1.
Objective of the study
* To study the product line of Coca-Cola
Scope of the study
* A study on various products of Coca-Cola
Significance of the study
Significance of the study is as follows:
* This study is helpful to know about the different products of Coca-Cola
* This study provides an insight into the product line strategy of Coca-Cola
Limitations of the study
Limitations of the study are as follows:
Kotler Philip, “Marketing Management”, Pearson Education
Coca-Cola company website
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