Analysing the Market and Consumption pattern of
ASIA-PACIFIC INSTITUTE OF MANAGEMENT
Haldiram at a Glance
Haldiram food international limited today is recognised as a star export house , by the diroctate general of foreign trade , a department working under the ministry of commerce , government of india.
The haldiram brand goes way back to 1937 when it was just a retail sweet and namkeen chop in Bikaner, rajasthan. The small but the significant town nestled int he thar desert int he north-west rajasthan. Shri shivkisan agrawal, foinder of Haldiram’s always cherished the dream of building an empire which catered to the common man. This dream was realized in the embodiment of haldiram’s Nagpur(1970). Haldiram bhujiawala became operative and soon it became a hot favourite of all nagpurians. A model factory of its time for manufacturing sweet and namkeens was set up He was the first to commercialise the nameHaldiram's in 1958 and named his shop Haldiram Bhujiawala, dedicated to his legendary father. The popularity of Haldiram's soon grew and the trade expanded to almost all the corners in India. Late Shri Rameshwarlal was soon aided by his eldest sonPrabhu Shankar, the present Chairman, whose undeterred efforts and managerial skill led to diversification into traditional Indian Sweets. The growing demand led to expansion in production and the opening of new superbly decorated and well maintained four showrooms in Kolkata. The latest, under the hallmark- Pure Food, was inaugurated at VIP Road in 1999, near Airport covering an area of 100 thousand sq.ft so as to create a landmark in Kolkata. This exquisite showroom cum manufacturing unit, which boasts more than 1000 items to gorge upon, offers the most ambient surrounding. Every effort has been taken to provide the best of the Haldiram's made and packed in the most hygienic conditions. A series of state of the art machineries have been installed to maintain uniform level of production. Every effort is taken to maintain strict vigil over quality and conformity of standards. There is a full-fledged laboratory, which monitors the quality of the raw materials and, inspects and tests samples drawn from batches of daily production. An R&D wing vigorously studies means to improve quality, taste, packaging and ways to improve the shelf life of the products. Strenuous efforts are undertaken to reach the best of even the most perishable sweets- in its original taste to any part of the world on client demand. Haldiram's -a place where Quality and Service is a matter of habit.
| | | | |NAMKEENS | | | |[pic] | |TIN PACKED SWEETS | | | |[pic] | |SWEETS...
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