project report

Topics: Chocolate, Cadbury plc, Cadbury Dairy Milk Pages: 8 (1985 words) Published: October 27, 2013

Marketing project

4 p’s of
Cadbury Dairy Milk Chocolate

Submitted By:
Submitted To:
Department: Commerce


We would like to thank all of other helping hands who were with us to make this this project possible.

We are also thankful to our marketing lecturer for his vital encouragement and support.

Introduction of Company Cadbury

Cadbury is a multinational company and the Cadbury dairy milk is a brand of chocolate which is made by Cadbury. Cadbury made different types of chocolates and other products which is sold in several countries around the world. It first sold its products in United States in 1905. John Cadbury (1839- 1922) is the founder of Cadbury trust.

Cadbury India is fully owned subsidy of kraft foods Inc. Thecombination of kraft food & Cadbury creats a global powerhouse in snaks, confectionary & quick meals.

In India Cadbury began its operations in 1948 by importing chocolates.

The corporate office is in mumbai.
C.E.O – Todel stitzer.
Chairman of board – Roger carr.

Cadbury plc is a confectionery and beverage company with its headquarters in London, United Kingdom, and is the world's largest confectionery manufacturer. The firm was formerly known as Cadbury Schweppes plc before demerging in May 2008, separating its global confectionery business from its Americas beverage unit, which has been renamed Dr Pepper Snapple Group Inc.  In 1825, John Cadbury began vending tea, coffee, and (later) chocolate at Bull Street in Birmingham in the UK and sometimes in India. The company was later known as Cadbury brothers. After John Cadbury's retirement, his sons, Richard and George, opened a major new factory at Bourneville. Over the years many mergers and acquisitions were undertaken. The biggest merger came in 1969.  Cadbury's merged with drinks company Schweppes to form Cadbury Schweppes in 1969. With this merger, besides chocolate confectionary, Cadbury entered into the drinks business with brands such as Snapple, Mistic and many more.  In May 2008, Cadbury Schweppes split its business into two separate entities: one focusing on its main chocolate and confectionery market; the other on its U.S. drinks business. Thus the firm was renamed Cadbury plc and the beverage unit, was renamed Dr Pepper Snapple Group Inc.  Cadbury plc operates in over 60 countries. They work with around 35,000 direct and indirect suppliers and employ around 50,000 people. 

Cadbury India Ltd: 
Cadbury India Limited is a 51% subsidiary of Cadbury Plc, UK. Cadbury India Ltd began its operations in 1948 by importing chocolates and then re-packing them before distribution in the Indian market. After 60 years of existence, it today has five company-owned manufacturing facilities at Thane, Induri (Pune) and Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh) and 4 sales offices (New Delhi, Mumbai, Kolkota and Chennai). It has its cocoa operations at Cochin. The corporate office is in Mumbai. 

The 4P’s of cadbury
1. Product :-

Objective: A Dairy Milk in every pocket.

Dairy Milk comes in many sizes, the smallest being a 3.5 gms pack. The most widely sold packs are the 3.5gm, 12gm and 28gm packs. The smaller packs were introduced mainly to make Dairy Milk affordable to rural population and the lower and lower middle class of the urban areas. 

CDM has many variants around the world. The ones available in India are – plain, Fruit & Nut, Roasted Almond, Crackle, Desserts, Wowie, Bournville. 

Packaging :
CDM is available in ‘Purity Seal’ packaging which includes aluminium foil enclosed in a sealed poly-flow pack. Larger CDMs are available in poly-coated, heat-sealed aluminium foil wrapped in the branded outer package. The company believes that these steps are the ‘first ever’ in chocolate packaging in India. Labelling:

Swirls in the new Cadbury logo give ‘milk goodness’ cues. Cadbury...
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