project report
Marketing project
4 p’s of
Cadbury Dairy Milk Chocolate
Submitted By:
Submitted To:
Department: Commerce
Acknowledgment
We would like to thank all of other helping hands who were with us to make this this project possible.
We are also thankful to our marketing lecturer for his vital encouragement and support.
Introduction of Company Cadbury
Cadbury is a multinational company and the Cadbury dairy milk is a brand of chocolate which is made by Cadbury. Cadbury made different types of chocolates and other products which is sold in several countries around the world. It first sold its products in United States in 1905.
John Cadbury (1839- 1922) is the founder of Cadbury trust.
Cadbury India is fully owned subsidy of kraft foods Inc. Thecombination of kraft food & Cadbury creats a global powerhouse in snaks, confectionary & quick meals.
In India Cadbury began its operations in 1948 by importing chocolates.
The corporate office is in mumbai.
C.E.O – Todel stitzer.
Chairman of board – Roger carr.
History:
Cadbury plc is a confectionery and beverage company with its headquarters in London, United Kingdom, and is the world's largest confectionery manufacturer. The firm was formerly known as Cadbury Schweppes plc before demerging in May 2008, separating its global confectionery business from its Americas beverage unit, which has been renamed Dr Pepper Snapple Group Inc. In 1825, John Cadbury began vending tea, coffee, and (later) chocolate at Bull Street in Birmingham in the UK and sometimes in India. The company was later known as Cadbury brothers. After John Cadbury's retirement, his sons, Richard and George, opened a major new factory at Bourneville. Over the years many mergers and acquisitions were undertaken. The biggest merger came in 1969.
Cadbury's merged with drinks company Schweppes to form Cadbury Schweppes in 1969. With this merger, besides chocolate confectionary, Cadbury entered
4 p’s of
Cadbury Dairy Milk Chocolate
Submitted By:
Submitted To:
Department: Commerce
Acknowledgment
We would like to thank all of other helping hands who were with us to make this this project possible.
We are also thankful to our marketing lecturer for his vital encouragement and support.
Introduction of Company Cadbury
Cadbury is a multinational company and the Cadbury dairy milk is a brand of chocolate which is made by Cadbury. Cadbury made different types of chocolates and other products which is sold in several countries around the world. It first sold its products in United States in 1905.
John Cadbury (1839- 1922) is the founder of Cadbury trust.
Cadbury India is fully owned subsidy of kraft foods Inc. Thecombination of kraft food & Cadbury creats a global powerhouse in snaks, confectionary & quick meals.
In India Cadbury began its operations in 1948 by importing chocolates.
The corporate office is in mumbai.
C.E.O – Todel stitzer.
Chairman of board – Roger carr.
History:
Cadbury plc is a confectionery and beverage company with its headquarters in London, United Kingdom, and is the world's largest confectionery manufacturer. The firm was formerly known as Cadbury Schweppes plc before demerging in May 2008, separating its global confectionery business from its Americas beverage unit, which has been renamed Dr Pepper Snapple Group Inc. In 1825, John Cadbury began vending tea, coffee, and (later) chocolate at Bull Street in Birmingham in the UK and sometimes in India. The company was later known as Cadbury brothers. After John Cadbury's retirement, his sons, Richard and George, opened a major new factory at Bourneville. Over the years many mergers and acquisitions were undertaken. The biggest merger came in 1969.
Cadbury's merged with drinks company Schweppes to form Cadbury Schweppes in 1969. With this merger, besides chocolate confectionary, Cadbury entered