Project Report

Topics: Marketing, Marketing research, Marketing plan Pages: 4 (1111 words) Published: April 7, 2010
A Summer Project Report
“Create Awareness about Whirlpool Brand of Accessories and Purifier in the Market and Design a plan to make them a household usage item”

Towards partial fulfillment of
Master of Business Administration (MBA)
(affiliated to U.P. Technical University, Lucknow)

Submitted To:- Submitted By:
Mrs. Smriti Srivastava Ashok Kumar Gupta
Lecturer MBA IIIrd Semester
NIEC, Lucknow


Perception of consumer regarding promotional tools of any company entirely depends upon awareness of individuals. Besides these, the availability of right tools to the right consumer at the right place with the right communication are need of the hour. It is the needless to say that the planning, selling and serving he consumer play an important role in the respect. Chance in promotional tools, product line, quality, shape, size and design price channel of distribution etc. are made on the basis of information and choice picked up from the market through constant and incessant research. In order to take decision market would constantly be monitored to have needful information for necessary feed back in the rend of the market. As such the marketing research would be an effective tool of measuring the consumer aspiration and perception. Not only thi, it would also provide a link between then corporate environment and marketing organization. The timely marketing research, thus may be viewed as in evitable tool used an aid to tackle the ensuring tiny and tall problems in marketing . I am sanguine , the finding of the survey would be of immense importance and value for the WHIRLPOOL India Pvt. Ltd, in formulating their marketing strategies and policies. (Ashok Kumar Gupta)

Really, it is a matter of profound to me to have an opportunity to undergoes summer training at WHIRLPOOL India Pvt. Ltd. In Lucknow. Undoubtedly, it is also of paramount important...
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